That's Not Spam, That's My Newsletter!

Written by Jessica Albon

That's Not Spam, That's My Newsletter! By Jessica Albon

Copyright 2003, The Write Exposure

For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch torepparttar publisher's side ofrepparttar 124248 desk, though, and Spam filters can become problematic.

Before you can keep your opt-in newsletter out ofrepparttar 124249 Spam filter's reach, you have to learn a little aboutrepparttar 124250 kinds of Spam filters available. Currently, options range from those installed by an ISP, like Spam Assassin, to those that run with another program, like Microsoft's Outlook, as isrepparttar 124251 case with cloudmark's SpamNet. Spam Assassin uses a point system to determine whether or not a piece of email is Spam. The more points a particular email collects,repparttar 124252 more likely it is to be Spam. SpamNet not only filters based on key words (free!, for instance), but also allows users to submit Spam to then be blocked for other users. Most Spam filters use some sort of blacklist of known Spammers to block emails.

The other component you'll need to be aware of isrepparttar 124253 blacklist. As mentioned, most ofrepparttar 124254 available Spam filters use one or more of these collections of email addresses and domain names that send out a lot of Spam. Blacklists are primarily compiled by volunteers. In other words, you mail themrepparttar 124255 Spam you receive in your inbox, they take a look at it and then decide whether or not to addrepparttar 124256 sender to their list.

Because Spam filters have both a computer component (such asrepparttar 124257 points system used by Spam Assassin), and a human component (such asrepparttar 124258 blacklists andrepparttar 124259 new system from SpamNet), you'll need to make sure your newsletter doesn't raise flags in either camp. Here are some suggestions for avoiding problems.

So your newsletter convinces people

1. Never send your newsletter unsolicited, not even to current or past customers (it's easy enough to ask them if they'd like to be subscribed with a personal email). In fact, it's a risk even to send your newsletter to a list you've purchased no matter what you've been told aboutrepparttar 124260 intent ofrepparttar 124261 list's subscribers-can you be sure all ofrepparttar 124262 subscribers expected to receive your email on widgets just because they checked a box saying they were interested in widgets? This will help keep you offrepparttar 124263 "blacklists" that are available to Spam filters.

2. Provide what you say you will, when you say you will. Don't mislead your audience atrepparttar 124264 subscribing stage and don't send out emails with manipulative subject lines. Not only is this not good for your reputation, but it may also trigger common Spam filters.

Make a Great Impression in 600 Pixels

Written by Jessica Albon

Make a Great Impression in 600 Pixels By Jessica Albon

Copyright 2003, The Write Exposure

If your newsletter's in HTML or print, you need a nameplate (the banner that displaysrepparttar name of your newsletter).

Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.

We'd like to sharerepparttar 124247 five steps we've found ideal for creating great nameplates. They'll save you time and help you producerepparttar 124248 nameplate just right for your company newsletter.

Make Time 1. Set aside enough time. Never designed a nameplate before? Then schedule at least seven hours forrepparttar 124249 project spaced out over at least one full week. Whatever you do, don't wait untilrepparttar 124250 night before your first issue is supposed to be published to startrepparttar 124251 design! Remember, nameplates work best when they're consistent over a span of many, many issues.

Inspire Creativity 2. Gather a creativity kit. Our head designer swears glitter's a necessary component of any creativity kit, but I'm not convinced. You will need blank paper, scissors, colored pencils or marking pens, and some music (if you work best with background noise). Most people find being outdoors inspiring (especially if you can be near running water), so don't think you have to create your nameplates at your desk.

Cont'd on page 2 ==> © 2005
Terms of Use