Testing and Tracking Your Marketing Strategies

Written by Shelley Lowery


Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.

You can dramatically increase your sales simply by takingrepparttar time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts onrepparttar 133615 strategies that produce results.

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.

Ad Tracking CGI Scripts

LnkinLite http://www.dtp-aus.com/cgiscript/lnkinlte.shtml

If you're looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track ofrepparttar 133616 number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will trackrepparttar 133617 number of clickthroughs and instantly redirect your visitors to your URL.

Willmaster's ProLinkz http://www.prolinkz.com/

This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost - $45.00

AdTrackZ http://www.adtrackz.com/

This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost - $47.00

Ad Tracking Services

LinkCounter http://www.linkcounter.com

A free service that tracksrepparttar 133618 clickthrough rates of your links. In addition to tracking your links, LinkCounter hidesrepparttar 133619 URL ofrepparttar 133620 link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

HyperTracker http://www.hypertracker.com

The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more. Cost - Starting at $10.95 mo. They also offer a free version.

Mind Your Business and Know Where You Are Going

Written by Gary E. Layton


The key to success in any business is to know where you want to go and how to get there. Easily said but very hard to put into practice. Some ofrepparttar very best of plans and programs go astray because we rely on gut feelings and instinct instead of actually acting in response to hard data concerningrepparttar 133614 effectiveness of what we are doing.

You work your tail off. Formulate business, promotional and advertising plans and do your level best to follow those plans. Unfortunately this is not enough. You must find a way to test repparttar 133615 effectiveness of these plans and programs as you go along. To do this you must have a means to obtain feedback from consumers plusrepparttar 133616 means to testrepparttar 133617 effectiveness of your advertising.

A sad truth in advertising is that some ads appeal to some people and some to others. The same holds true forrepparttar 133618 advertising media selected to get your message out torepparttar 133619 world. A killer ad for one segment ofrepparttar 133620 market is a dud for another. Thatís justrepparttar 133621 way it is. Big Corporations spend millions inrepparttar 133622 never ending quest to find what type of ad and what media is best for them.

Most of us do not possessrepparttar 133623 millions to waste money trying to findrepparttar 133624 ídonít missí ads andrepparttar 133625 proper media. We must proceed withinrepparttar 133626 financial capabilities we have. We cannot afford to waste money on advertising which is not effective for our purpose. Small business people offline or online are faced with some tough problems in their advertising programs. There is never enough money available to do everything that needs to be done. This beingrepparttar 133627 case we must be careful in what we do and when we do it.

We can help ourselves by learningrepparttar 133628 basics of writing good ads and doing some simple research to discover what specific media appears to be most effective, atrepparttar 133629 moment, for businesses like our own. The data is there it just takes a little time and research to discover it. OK, fine we have done our research and are satisfied that we can produce effective ads and knowrepparttar 133630 media we wish to use. What now? Remember we donít have a whole lot of money available so we want to getrepparttar 133631 biggest bang forrepparttar 133632 buck that we can.

Well, if it were me I would look for a program through which I could visibly seerepparttar 133633 results of my advertising. If I placed an ad, I would wish to be able to see whatrepparttar 133634 exact response to that ad has been. I would want to know who sawrepparttar 133635 ad? When? How? Then I can measurerepparttar 133636 effectiveness ofrepparttar 133637 ad byrepparttar 133638 actual response ofrepparttar 133639 viewers. How many viewers actually asked for more information or purchased my product or service based onrepparttar 133640 ad they viewed? Pretty strong stuff is it not? This is exactlyrepparttar 133641 type information you need to judgerepparttar 133642 effectiveness of your advertising.

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