Marketing your product and services can be expensive and many times not as productive as you may have hoped. Purchasing leads, advertising space, banner exchanges and all other ways to get word out about your new or existing services, don't always produce increase in sales you thought they would. Many times you don't even break even with your initial investment.

One of easiest ways to test your market and make some quick sales is to use a little company called Ebay.

Ebay is a very low cost way to place a item up for bid. Millions of people are on Ebay everyday looking for a good deal and unusual opportunities.

You can reach an unlimited amount of prospects by placing just one ad that can cost you pennies on dollar.

The best way to place ad is to try following:

* Search Ebay listings for similar products or services * If you see any that are similar to yours, adjust your ad copy so that YOUR ad will stand out. ( Don't place your ad until you do this first. You don't want your ad up and running only to find out that someone else has a better ad and lower pricing than you.) * Run ad for full 7 days. * Put your domain name within ad.

Now Ebay does prohibit links to websites etc. But you can place a domain without a link ie. inetgoodies.com

Remember trading stamps? If you’re over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you’d accumulated enough stamps, you could cash them in for “free” gifts.

These stamps were one of first loyalty programs. They kept customers loyal to a particular product or merchant because they offered an incentive that encouraged customer to keep coming back – and spend more money.

While trading stamps are a thing of past, a wide range of industries still use loyalty programs to establish long-term relationships with their customers. By far most successful and well known is frequent flyer program.

On surface, frequent flyer programs appear to be all about rewarding customers with free flights just because they choose to fly with a particular airline – more miles you fly more free miles you get. But, if you asked airlines who really benefits from these programs, chances are you’d hear a resounding, “We do.” Ask them to explain, and they’ll likely tell you that frequent flyer programs allow them to collect data on individual customers, help them tailor their mailings and special offers to customer’s specific needs, allow them to promote higher fares, and ultimately increase their sales.

But, as popular as frequent flyer programs have become they only work if service offered by airline is good enough to earn customer’s trust. And that means not only offering a quality flying experience but great customer service and on-going communication.

For smaller businesses, benefits of establishing a loyalty program are no different to those enjoyed by major airlines. And equally, program’s success depends on first establishing three most important elements of building that loyalty:

1. Treat your customer’s right, and they’ll be yours for life.

Your customers will not only judge your company by quality of your product, but also by level of service you offer. Offer one without other and you may as well give up now.

Great customer service includes, among other things:

Credibility: Your customers should be able to trust you. No one wants to be on alert for small print or hidden charges. They want to know that your company can be trusted and has their best interests at heart.

Flexibility: Never use words, “I’m sorry but it’s not our policy.” Always solve your customer’s problems, even if it means losing sale. There’s nothing worse for a customer than a company that will not go out of their way to accommodate their needs.