Testing The Water

Written by Bob Osgoodby

I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many ofrepparttar "High Fliers" have their own web site, and how many ofrepparttar 102644 "Also Rans" don't?

No one is going to take you as a serious on-line entrepreneur if you are promoting a program withrepparttar 102645 URL such as: http://www.someonesmlm.com/member/script.cgi?59432 However if you have your own site - http://www.yoursite.com It will show you are serious.

Search Engines will strip offrepparttar 102646 script.cgi?59432, so there goes your commission right outrepparttar 102647 window. That is if they bother indexingrepparttar 102648 site inrepparttar 102649 first place. Undoubtedlyrepparttar 102650 affiliate page will already be indexed, and your page with them is most likely going to be ignored as they already have it. They won't re-index a page if it does not contain anything new, and since you can't change it, it won't.

With your own site you will be able to easily track which of your advertising campaigns are generating traffic and, more importantly, which ones are generating sales. Without being able to accurately track your ads, you will be wasting a lot of money and time.

Having your own site will enable you to build up trust with your clients and potential clients, something that is much overlooked these days. Everyone involved in online sales, recommends that you put contact information on your web site. You can't do this with an affiliate page, but can do anything you wish with your own.

Now here isrepparttar 102651 best part. Suppose you join a program, and get an affiliate page that you spend a lot to promote. Ifrepparttar 102652 program is "played out', or is simply not producing, and you decide to investigate another opportunity, allrepparttar 102653 ad money you spent is wasted. Many people also are in multiple programs, and must advertise each independently as they all have their own domain.

If you have your own site however, this is notrepparttar 102654 case. You can choose which, and how many, programs you are promoting all from your one site. This means that if you change or add programs, there is no need to go through all your ads and change your referral URL, You just need to change yoursite.com. A big bonus is that if you do have multiple programs on your site, someone may come from one ad, see another program they like, and join that one as well.

"Boon or a Bust"

Written by Bob Osgoodby

Every time you turn around it seems you see another affiliate program which promises you vast riches. They give you allrepparttar sales material you need and even throw in a free web page. How can I loose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle allrepparttar 102643 checks that will roll in. Your web site will be carried byrepparttar 102644 search engines, you haverepparttar 102645 "pre-written" ads ready to go - how can you loose?

A few ads are placed here and there, andrepparttar 102646 responses "trickle in" but there are few, if any sales. Time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know fromrepparttar 102647 URL (address of your web page) what it is already?

They won't. Am I saying that affiliate program don't work? No - I am saying thatrepparttar 102648 tools they provide "don't cutrepparttar 102649 mustard". It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what arerepparttar 102650 odds of them coming back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six"repparttar 102651 affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also changerepparttar 102652 content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.

The next step is to try to get a listing onrepparttar 102653 search engines. Now, think about this. There are most likely several thousand people who have an identical web site torepparttar 102654 one you get as an affiliate. What do you thinkrepparttar 102655 odds are of someone "stumbling across" your site when surfingrepparttar 102656 web? Again - slim to none.

But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.

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