Testimonials Will Boost Your Sales - If You Can Get 'Em

Did you get that? This is how big players get their testimonials... Here are some techniques you can use to get testimonials: ===> Always offer an incentive for participating in a product survey. If you don't offer something in return, most people won't even think about doing your survey. The better incentive, more motivated your prospect will be. Marlon offered a free version of a new product. I bet that product will get test marketed to all people who took survey & then they'll be asked to take another survey. With that data, they'll tweak product to correct problems encountered in test group. The they'll really launch to public. Brilliant! But not everybody has a family of related products to offer. So here's what I recommend: ===> Use free eBooks as an incentive to participate. Free eBooks are all over net & some of them are really valuable. If you are selling a digital product, embed survey offer in product. If selling hardgoods, provide written instructions in packaging on what incentive is & how to access survey. The offer can be like so: "To get X benefit for free, go to Y URL & take our product survey". Make it simple & easy to do. As well, whenever you make a sale, you should be putting buyer on an autoresponder series. 2 or 3 weeks into series, have AR fire off same survey offer. There are several ways to do survey. Marlon chose email. I prefer a webform. Here's how webform works: Every webhost offers FORM/CGI mail in order to have forms send email to a designated email box. Set up your survey form using your HTML editor & have form submit data to whatever email box you want to receive survey data. If you want to see a sample, go to http://www.lessworkmoremoney.com/survey_example.htm. You want to capture some basic feedback about your product & more importantly, give user a chance to tell you what they like about product. FORM/CGI Mail offer some cool features. The most important ones are: ===> a redirect to a thank you page This is where you put link for downloading eBook incentive. ===> a required field option Use this to make sure that your key fields have data. Many people will try to zip through form without entering real data just so they can get download. So make email address & general comments required. You can use JavaScript to do this as well - whatever works best for you. When form gets submitted, here's what you would get: Below is result of your feedback form. It was submitted by (----@msn.com) on Monday, August 6, 2001 at 16:42:30 ----------------------------------------------------------- Q1: rating of this product A1: excellent Q2: comments A2: This is absolute best ebook I have ever purchased. I am very impressed with all additional information in this ebook. A must own for anyone serious about an online business! Regards, Joe W, Cofounder - JJmerchandise

Traffic the "Write" Way?

Traffic "Write" Way? Copyright 2002 lessworkmoremoney.com By Armand Melanson One of cheapest ways to drive traffic to your site is via articles you submit to other newsletter publishers. It doesn't have to be anything fancy, just some helpful info about something related to what you are selling at your site. The more articles you can have published, them more traffic you get for free. When writing your articles, you need to format them to less 65 than chars per line or article may look screwy in some email programs. You can do this using windows Notepad. Just type random letter 65 times at top of your doc, then start your article. When you reach end of line you created at top, then hit enter to start a new line. ashdjfkslkkajskdleorit>65 characters wide line length for: http://www.notetab.com is great & FREE - I highly recommend it. Viral marketing is marketing that reproduces itself (like a virus). With articles, you can include a blurb in footer called a resource box. This is where you tell reader who you are & how to get in touch with you (website URL). See resource box at end of this article for a sample. You can also say that article is republishable. That's where viral part comes in. If 1 of every 100 readers decides to republish, then your article starts to make its way around Net for free & points everyone back to your site. That's why so many people develop free eBooks - for free traffic that comes from them being republished on other people's sites. So once you have an article you then need to get it published. Here's what you do: you find ezines & newsletters that cater to audience you are targeting. Then you contact publisher via email & send him your article. The best way to organize this is by finding all ezines that target your audience. Here is are great resources for finding ezines to submit to: http://e-zinedirectory.com/ http://www.bestezines.com/ezines/master.shtml http://www.ezinehub.com/ http://www.freezineweb.com/