In researching most successful online businesses, you start to notice a trend emerge. As far as websites go, there are a few giants such as Yahoo and MSN that cover every topic imaginable. For most people, taking on these established publishers head to head is an enormous task beyond their reach. After all, one or two people working from home or in their spare time cannot match resources (billions of dollars and thousands of employees) of these corporations. At least not in all areas.
Focus, however, is a powerful weapon online. Youíll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people arenít interested in everything, they have a set of likes and dislikes. The general audience of internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isnít enough to profit from. This leads to reason two:
Reason 2: Advertisers want your audience.