Test articleWritten by Murray Hunter
Here we are just testing the
Effective Email CommunicationWritten by Adam Senour
Email, when used properly, can generate additional direct sales and leads; can be used as a tool to communicate with your existing client base to let them know of upcoming events which may affect them; and as a means of ongoing promotion for your business.
The following is a list of simple guidelines and tips that will help you become an effective email communicator. Please bear in mind that many of these guidelines assume that you have never established any prior dialogue and, as you become more familiar with your customers, can often be altered to meet your client's needs.
- Send your emails in plain text. While HTML/rich-text-formatted emails do look much more attractive, they will often be accidentally blocked by anti-spam filters and either show up incorrectly or not at all in various email programs. Plain text, on other hand, will show up exactly as intended in all email programs.
- Include a signature of no more than four lines. Your signature should provide recipient with a means to contact you other than email, and should mention your company name. A good email signature format will look something like this:
Any Vacuum Cheap
Telephone: (905) 509-1661
This signature provides not one, but two ways for a customer to reach you.
Note: Many people will put their email into their signature files. This is, however, unnecessary as email itself can be replied to directly and email address may be extracted from it.
- Use common file formats for email attachments. There are a wide variety of formats for attachments; however, these formats are not universal and as such, many people cannot open various types of attachments.
The following is a list, in approximate order of universal acceptance (based on my own experiences), of attachments which are commonly accepted:
- TXT (plain-text)
- JPG/GIF (pictures)
- PDF (Adobe Acrobat Reader)