ECommerce: Test Marketing a New Product

Test Marketing a New Product – Before You Create It

Written by Jim Green

Crazy notion perhaps but I’ve forged ahead and done it anyway: slung up a temporary site with a sales pitch for a product which I have yet to create - and cheekily signed off with a visitor survey request.

But why you might reasonably ask.

It’s this way: I’ve launched dozens of self-generated information products over repparttar years; some became winners when I doubted they would, others bombed and disappeared without a trace when I was sure they would prove successful.

So I decided on a different approach for this embryo innovation in an endeavour to establish what repparttar 140513 market will bear.

You see, repparttar 140514 optimist in me is 100 percent convinced about this yet-to-be-created merchandise and I’d buy it for sure as it stands in limbo (but then I’m a sucker for a good sales pitch).

Would anyone else buy it though?

Hence repparttar 140515 test before repparttar 140516 tweaks…

Testing and tweaking are repparttar 140517 operative words because before I press repparttar 140518 button on production this time I want to elicit an indication of prospective consumer reaction to…

The Most Important Thing You Can Do For Your Online Business: Planning

Written by Michael Tee

More and more people are discovering repparttar

potential to earn an income online and most of them already have or are in repparttar 140486

process of starting one. Chances are, repparttar 140487

competition in your business area would only grow. If you are serious about achieving success with your online business, then you need to find ways to give yourself every advantage you can get over your competitors. One strategy I can almost assure your competitors have not tried is to list down detailed plans of exactly how they want their business to succeed. The purpose of writing a business plan is to map out all details of your business. Do this and you will form a solid foundation on which your online business is built on. Writing a business plan for your business could be repparttar 140488

most important step in getting your business to where you want it to be. If you are already running an online business and want to increase profits or starting an online business is still an idea in your head, here is a tip: Start Planning! A good business plan would contain repparttar 140489

following main categories:

1)Layout of your Business This section would contain a detailed description of your online business and would cover repparttar 140490 entire layout of your business. You might want to list down all details that form repparttar 140491 entire system of your business such as repparttar 140492 product, website hosting, sequential autoresponders, follow up emails, mode of accepting credit cards etc… and how they are integrated.

2)Marketing

This is where you research, decide and write down who your target market is, what strategies you plan to use and how much is your monthly budget so you can formulate a good marketing plan. Do a quick search and you will find many kinds of marketing strategies that you can choose for your business. Most of these strategies work but some will always work better than others, so it would be wise to evaluate all possibilities and then focus on two or three of these marketing techniques that will produce repparttar 140493 biggest return for your investment. Some marketing techniques do require you to spend some money. Be it pay per click or ezine advertising, it would be a good idea to spend a little money to test that marketing strategy before paying good money on a full campaign.

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