Crazy notion perhaps but I’ve forged ahead and done it anyway: slung up a temporary site with a sales pitch for a product which I have yet to create - and cheekily signed off with a visitor survey request.
But why you might reasonably ask.
It’s this way: I’ve launched dozens of self-generated information products over years; some became winners when I doubted they would, others bombed and disappeared without a trace when I was sure they would prove successful.
So I decided on a different approach for this embryo innovation in an endeavour to establish what market will bear.
You see, optimist in me is 100 percent convinced about this yet-to-be-created merchandise and I’d buy it for sure as it stands in limbo (but then I’m a sucker for a good sales pitch).
Would anyone else buy it though?
Hence test before tweaks…
Testing and tweaking are operative words because before I press button on production this time I want to elicit an indication of prospective consumer reaction to…