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Why It Pays To Advertise

Written by Adrian Kennelly

"You can haverepparttar most wonderful product inrepparttar 145084 world, but if people don't know about it, it's not going to be worth much. There are singers inrepparttar 145085 world with voices as good as Frank Sinatra's, but they're singing in their garages because no one has ever heard of them. You need to generate interest, and you need to create excitement." Donald Trump, American real-estate tycoon

Advertising doesn't cost, it pays! And good advertising can pay you well. Bad advertising, or no advertising at all, invites disaster.

You have to advertise if people are to be made aware of your business andrepparttar 145086 benefits it offers them. Without advertising you rely on word of mouth recommendation or press editorial, both extremely effective, but slow and generally unpredictable.

Advertising takes many different forms, from painting your name onrepparttar 145087 side of a van to delivering leaflets door-to-door or posting printed cards in shop and post office windows. More oftenrepparttar 145088 term applies to classified and display promotions in appropriate media, usually newspapers and magazines, and it is with this definition we concern ourselves here.

Advertising by itself does not sell. It will not sell a bad product (customers will ask for refunds) and it won't open up new markets. It is not a miracle cure that can generate sales for a dying product. Conversely, advertising will not sell your must successful products to people who simply don't want them.

Main Points About Effective Advertising

* It reducesrepparttar 145089 entire population to your target audience and reaches as many of those people as possible at least available cost.

* It must always have an objective. This means having a clear idea about what you want to accomplish in your advertisement. Reasons for advertising include:

* To invite orders or enquiries

* To launch new products

* To publicise price changes.

* The message must attract your target audience, it must interest them, create a desire for your product and prompt people to act (order or ask for further information). This acronym AIDA is one you will encounter many times in advertising.

* It must be truthful and straightforward. The nearer your advertisement is to reality,repparttar 145090 more effective it is.

* Sufficient resources must be allocated to accomplish your advertising objectives.

* Testing is crucial to effective advertising, allowing good promotions to be repeated and bad ones to be eliminated.

* Every aspect of your advertisement must be prepared fromrepparttar 145091 customer's point of view. That person wants to know how you and your product can benefit him. The most important feature of any advertisement isrepparttar 145092 benefits it contains.

* It must be placed inrepparttar 145093 appropriate media.

Newcomers to business tend to confuserepparttar 145094 real benefits of advertising, frequently considering it a necessary, and expensive, evil, notrepparttar 145095 long-term investment it really is. In short, effective advertising isrepparttar 145096 lifeblood of your business. Without it you will surely fail!

Deciding When and How

Advertising can be a major headache for many firms, not just new businesses or those without specialist advertising departments.

But it isn't always costs that are to blame as much as making that vital choice between classified or generally more costly display advertising.

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