Test, Test and Re-test

Written by Bob Osgoodby

We could all take a lesson from children. As they are growing up, and learning right from wrong, they are constantly testing to see what they can do, and what is not acceptable.

I see hundreds of ads everyday onrepparttar web, and while there are some good ones, most fall intorepparttar 101215 "ho-hum" variety, and some are downright awful. Now this isn't bad, if they are testing to see what is going to work, and what isn't.

Many put up an ad with no idea as to whether it will produce or not. They letrepparttar 101216 same ad run for a period of time, and wonder why they didn't get results. They then do one of two things. They either blamerepparttar 101217 publication for not generating business for them, or give up entirely and go out of business. Others will run an ad once, and whenrepparttar 101218 world doesn't beat a path to their door, they reactrepparttar 101219 same way.

It is a proven fact that an ad must be seen five to seven times before someone can be expected to take action. If your ad is targeted to your market, and you are not getting responses,repparttar 101220 odds are you have a "crummy ad". It is not then time to quit or blamerepparttar 101221 publication. It is time to changerepparttar 101222 ad.

All successful marketers have one thing in common. They are constantly testingrepparttar 101223 effectiveness of their ads. One ofrepparttar 101224 most successful that I know, almost always runs more than one ad inrepparttar 101225 same or similar publication atrepparttar 101226 same time. You could putrepparttar 101227 ads side by side, and not realize they were fromrepparttar 101228 same person forrepparttar 101229 same thing. She lets each ad run five times, always keeping careful track ofrepparttar 101230 drawing power ofrepparttar 101231 ads, and keepsrepparttar 101232 strongest and changesrepparttar 101233 weakest.

Mechanically, her method is really quite simple. She uses a different email address in each ad, and a different website address as well. Both websites are exactlyrepparttar 101234 same, but have different URL's. She got her websites from a low cost web space provider where she not only reservedrepparttar 101235 name of her site, but got web space as well for less thanrepparttar 101236 cost of her ads. There are several low cost web space providers. I can recommend and - You really should go withrepparttar 101237 one that meets your needs atrepparttar 101238 best price. Don't fall forrepparttar 101239 "hoopla" that you get "jillions" of characters of online storage for a few bucks more. You don't need all that room. I have dozens of web sites, and they are all under 10MB of storage. Capabilities being equal - price is boss.

"Geek Speak"

Written by Bob Osgoodby

Inrepparttar dictionary, a Geek is defined as "A carnival performer whose act usually consists of bitingrepparttar 101214 head off a live chicken or snake". Today however, it has taken onrepparttar 101215 additional meaning of someone who doesn't fitrepparttar 101216 norm, and usually refers to someone highly knowledgeable in computers.

If you think about it, a geek can exist in any occupation or field of endeavor. They all have their own language peculiar to their trade. If two meteorologists meet at a party, and start talking about isobars they will understand each other. Doctors might discuss new radical surgery techniques, while lawyers might discuss torts.

If they userepparttar 101217 same terms with people not in their profession, they might not be understood. People who do this are guilty of "Geek Speak".

If you try to advertise your business and use "Geek Speak", while you will most likely be understood by others in your field, you will quickly loserepparttar 101218 majority of people.

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