1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you owner of business, personally take care of problem. This will show your customers you really care about them.

With millions of people going online everyday potential for your business is almost unimaginable! However, great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.

No two people see everything exactly same way. In addition to our own paradigms that shape how we interpret things presented to us, there are also very real obstacles that affect many people surfing web. By removing barriers to accessibility and addressing these obstacles you open door to new business and greater success.

"The power of Web is in its universality. Access by everyone regardless of disability is an essential aspect." - Tim Berners-Lee, W3C Director (Web Accessibility Initiative)

The most common obstacles facing many individuals are auditory and visual. This includes people with various levels of hearing, language barriers, color blindness, visual perception, level of sight, and complete loss of sight. Any of these challenges can render your site potentially useless to a visitor and potential client who may simply be unable to distinguish color variation of your text on your background.