Ten Tips for Writing Effective Web Copy

Written by Julia Hyde

Onrepparttar Internet programmers and designers rule, notrepparttar 108104 writer. Yet words drive targeted traffic to your site, carry content, makerepparttar 108105 sale, convey marketing messages, persuade people to buy and makerepparttar 108106 difference between your site’s success or failure.

Here are 10 tips for writing effective web copy:

1. Make sure content is easy to read

Inrepparttar 108107 online world, less is nearly always more. Write your copy forrepparttar 108108 impatient, online reader. Here are some guidelines forrepparttar 108109 length of your content:

Headings: 8 words or less Sentences: 15 – 20 words Paragraphs: 40 – 70 words

Page word count: 250+ words

Eliminate pompous words and fancy phrases. Effective online writing is not about impressingrepparttar 108110 reader with your extensive vocabulary. It’s about communicating. Use short, simple words. Get torepparttar 108111 point. And then stop.

2. Write from me to you

The most powerful word inrepparttar 108112 English language is “YOU”. Write for your reader, in a conversational tone, not for your ego.

Get to know your reader. Is there a common style or tone you need to use to reach her? Don't forget, she’s come to your Web site to do something—make a purchase, obtain information, sign up for a subscription. Make sure every word you write moves her toward a solution.

3. Drive Actions With Content

Content is about gettingrepparttar 108113 reader’s attention and keeping it. Content is about selling. Make sure your content is driving your customer’s actions. Then put that content on your home page.

4. Write for how people search

If you want your site to be found when people searchrepparttar 108114 web, use words your target readers use. Before you begin to write, sit down and think carefully aboutrepparttar 108115 keywords you’re going to use. Then carefully weave those words and phrases into your copy. Here’s two Web sites that will help you findrepparttar 108116 right keywords and phrases for your site.

1. Overture

2. Wordtracker

5. Create Effective Headings

The heading isrepparttar 108117 most important piece of content you’ll write.

That’s because:

1. Internet users scan read andrepparttar 108118 first thing they read is your heading. If it doesn’t grab their attention, they’ll leave. 2. An effective heading can used in title tags (more about this later). 3. The heading can be placed on your home page as a link to content.

When writing headings:

Keep them to eight words or less Include important keywords Avoidrepparttar 108119 use of adjectives and prepositions (and, a, the, of). Be clear and concise. Avoid wordy, wishy-washy phrases.

6. Write keyword-rich title tags

Title tags are a small piece of HTML code that appears inrepparttar 108120 top bar of your browser. “For example, “Acme Company Home Page.” Title tags, along with meta keywords and meta descriptions, are one of several important factors in achieving high search engine rankings.

Organizing Your Data to Write Better Copy

Written by Neroli Lacey

Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?

GETTING ORGANIZED I suggested organizing your interview questions into 4 groups. I’m going to label them for you A, B, C, D. · ·what isrepparttar business problem? = A · ·what isrepparttar 108103 high level solution? = B · ·can you tell me more aboutrepparttar 108104 solution? = C · ·why should I trust you (as my vendor?) = D Any decent piece of writing has a beginning, a middle and an end. So before you start editing / writing you want a map, to show you where you are going. Take a blank sheet of paper, write four major headings and label them A, B, C, D, as above.

Now read your notes. When you find data relevant to “A” (the business problem), underline that copy and mark a big “A” inrepparttar 108105 margin (in red?) . Keep working through until you have marked up relevant copy for all four sections of your piece.

You will be leaving out anything that does not seem suitable as you go.

THE CUT AND PASTE JOB Next comes a cut and paste job. Group together allrepparttar 108106 “A”s, thenrepparttar 108107 “B”s, “C”s and “D”s. Next, take a look at allrepparttar 108108 ideas you have inrepparttar 108109 A group. It helps if you take a new sheet of paper and write a list of repparttar 108110 ideas or facts inrepparttar 108111 A group. Now prioritize. Be ruthless. And trust your first instinct. If an idea seems to leap out and have life, put it first. The less important ones come later. Weed out any repetition or weak data. Now you work on flow. Do you have a logical flow of ideas that your reader can follow? Are you telling him/ her a story that you yourself could believe in? You will go throughrepparttar 108112 same exercise withrepparttar 108113 remaining blocks of notes, ie “B”,“C” and “D”. EDITING IS PRIORITIZING Editing is prioritizing. Often you will want to limit a list of ideas to 3. Three has a flow to it. And is about as much as any reader or listener can grasp at one sitting.

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