Ten Tips for Getting More Sales From Your Website Written by Michael Southon
(1) Create a Direct Response Website, with minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives. (3) Identify a problem and show people how and why your product or service solves problem. (4) Keep your paragraphs short - no more than 2 sentences per paragraph. (5) Use bold headings to break up your sales copy into short chunks of text. (6) Use a bulleted list to itemize benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
| | My First Year In Cyber SpaceWritten by Michael Southon
My first year as a Cyberpreneur was a steeplearning-curve. I was an Anthropologist beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills -online business is a whole new ball-game. Here aresome of things I learnt in my first year in CyberSpace: (1) Be careful who you register your domain with.Some domain name registrars make it very difficult tochange your web host. I registered my first twodomains with a registrar that caused me more headachesthan I care to think about. When I needed to transferone of my domain names to a new web host, my originalemail address had changed. I was no longer able tosend them an email from that address and so I couldn'tauthenticate my request for domain transfer. So Itried to update my personal record with my new emailaddress. I got a message saying that I could onlychange my email address by sending an email from myoriginal email address (which no longer existed). Sothen I tried using my password. Again, I got a messagesaying that my request for transfer of domain mustcome from my original email address. This bureaucratic nightmare went on for 4 weeks. Toadd to my frustration, I was communicating with amachine, not a human being. By end of that time Ihad no less than 35 computer-generated emails tellingme that my domain could not be transferred. Finally, I sent my request for domain transfer in a5-page fax, including photocopy of my passport. Theythen sent me an email saying my request for domaintransfer could not be processed because my request wasnot on company letterhead. So I designed a letterheadand re-submitted 5-page fax. Finally, 6 weeksafter my first request, my domain was transferred. To avoid this kind of experience I recommend you useregister.com: http://www.register.com Using their online Domain Manager, it took me lessthan 2 minutes to transfer my domain! (2) A slow-loading index page is still one of themain reasons that online businesses lose customers.Surveys show that average surfer will wait no morethan 8 seconds for a web page to load before moving onto another website. So 'load-time' is a vitalconsideration when you choose a web host. Below is theURL of a web host directory that allows you to comparethe load-time of different web hosts:
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