Ten Tall Tales of Traditional Marketing #4Written by Jimmy Vee
"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #4 “You need to be cheaper than your competition” Hooey! Horse Pucky! This has to be most asinine statement to ever come out of anyone’s mouth. If you believe this nonsense then please just start writing us checks for a hefty part of your profits, because that’s what you are essentially doing. Do you have a “George Costanza” wallet that’s obscenely thick because it’s stuffed with fifties? Do you use hundred dollar bills as fire fodder! Are you in business of giving people ridiculous deals because you have more money than you know what to do with? If answer to these questions is yes then stop reading. This doesn’t apply to you. Ahhh…still here? Figured that much - keep reading! Let’s debunk this Tall Tale in stages. Why can’t this be true? If this were a true statement it would mean that people make buying decisions based on price. BUZZZZ, wrong answer. Never has any living human being ever made a buying decision based on price alone. So, it’s a combination of things right? Like price and advertising? You have lowest price and you’ve gotten it out in front on as many people as possible, right? I think you can guess where this is going? BUZZZZZZ, wrong again! People don’t buy because of price and they don’t buy because of advertising. They buy because they are emotionally attached to product. This statement is so significant that it bears repeating. People make buying decision solely based on EMOTION! Yell that from highest mountain top. Emotion in sales process comes in many forms: emotionally committed to product, emotionally committed to benefits product will deliver, emotionally committed to sales person, brand, store. There are lots of different avenues, but they all are emotionally driven. Not reason, not logic, not price, not advertising, not size, shape, color or smell. All of these things can contribute to sales process, but they do not end with a buying decision. There is an easier way to elicit an emotional attachment.
| | The Internet PhoneWritten by Du V. Duong
What is VoIP? VoIP is an acronym for voice over internet protocol. A VoIP, in essence, is a computer phone that allows you to make phone calls from your computer to anyone in world, e.g., PC to PC, PC to landlines, or PC to cell phones. The voice signal converts to data packets and travels across internet through a VoIP platform, and then converts back to voice at receiving end of communication exchange. There is no delay in conversations / communications with 3WTel VoIP. Leading telecom experts are projecting that 75% of world’s communications will be done on VoIP within next several years. What Kind of Equipment do I need? you will need a computer with internet access and an inexpensive microphone if your computer does not have one built in. Although most VoIP providers require high speed internet connections, 3WTel offers VoIP on dial-up, DSL, and broadband connections. How Can I Place Calls or Receive Calls? basically, same way you would a regular phone, except on your PC. When you download a VoIP line on your computer, a phone usually appears on your screen. The computer phone acts like any other phone in that you can dial numbers on it from a pad, or click on a contact’s pre-programmed name, and press call button. You will then hear phone ringing to party you have called and can talk to them when they accept call, or leave a voicemail if they are not available. When receiving a call, phone will ring on your computer and you can click to accept call and talk, or let it ring (based on number of rings you have set up) and forward caller to your voicemail. What Kind of Features Does VoIP Have? Typically a VoIP has voicemail with audio capabilities, three-way calling, text messaging, and contacts list. Some VoIP’s even have webcam capabilities. In addition, there is usually a button to click that can indicate to others when you are available, unavailable, away, or off line. (3WTel has all these features and many more, including real time call duration, missed call indicator, network quality meter, call waiting, do not disturb, hold, mute, etc.) Who Can I Call? Most reputable VoIP solutions providers limit PC to PC calls among their own subscribers for privacy purposes and so that quality of sound is not compromised. (3WTel’s patented technology is available only between their own subscribers for both privacy purposes and their uncompromised quality of sound.)
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