Ten Steps To Prepare Yourself for Online Marketing Judy Cullins c. 2003 All Rights ReservedStill marketing through press releases, networking groups, and talks to groups? If these ways have brought you few clients or product sales, you may now be ready for your virtual marketing machine,
Internet!
To get ready follow following ten tips.
1. Buy an up-to-date computer with a 56k modem and Internet capability.
2. Open an email account. Bypass freebies, because you need an email account from which you can send an attachment. You want to look professional. Don't use confusing letters and numbers. Use your name plus business key word such as Judy@bookcoaching.com.
3. Educate yourself about email, Internet, and your own computer program. Take a community college or adult school computer and Internet program at low cost or free. You'll notice many others like yourself there, eager to learn. More advanced students will help you each step of way.
4. Hire a one-on-one low-cost computer/internet coach, who can give you individual lessons if you don't want to attend seminars. They can help you proceed successfully with your eBusiness. Call your local high schools, computer schools or colleges for computer-savvy student who will be happy to receive $8 an hour..
Connect with teachers, career centers, or student centers to start ball rolling. Tell them you want an assistant. Make an ad that lists capabilities you need.Be sure to follow up because schools are less business oriented and may not call you back.
5. Hire a virtual assistant because you are not only a coach, speaker orauthor, you are a business! These assistants can send out emails, create appropriate folders of important contacts and lists, send out appropriate email and keep everything up-to-date and organized.
Make them part of your virtual marketing machine at a very low cost. Use them as much as you want to expand your success. You will look like a successful professional by adding new part- time staff. Start with 6-9 hours a week, and watch your clients and product sales grow!
6. Offer more than just one product to your potential buyers. Part of plan is to allow automatic, ongoing sells for your lifetime, either on your Web site or other seller sites. If you plan to write a book, write a short one first. Then, expand as you can. Publishing a short book is savvy business because you start making money right away to fund your other projects. Divide and conquer. Think of chapter excerpts, articles, tips, or how-to lists you can email free to prospective buyers.
