Ten Steps To A Well Optimized Website - Step 10: The Extras

Written by Dave Davies

Welcome to part ten in this search engine positioning series. Overrepparttar past nine weeks we have coveredrepparttar 128081 nine fundamental steps to a proper search engine positioning campaign. From choosing keywords and writing content to optimizing your pages and building quality links we have coveredrepparttar 128082 required steps to attaining solid rankings that will last. In part ten we will coverrepparttar 128083 extras.

The extras consist of tips, tools and resources that you will want to use to keep you onrepparttar 128084 cutting edge of who's who and what's what inrepparttar 128085 search engine positioning arena.

Over this series we have coveredrepparttar 128086 ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Have Gone Through Are:

  1. Keyword Selection
  2. Content Creation
  3. Site Structure
  4. Optimization
  5. Internal Linking
  6. Human Testing
  7. Submissions
  8. Link Building
  9. Monitoring
  10. The Extras

Step Ten - The Extras

The first nine steps in this series coverrepparttar 128087 true nuts-and-bolts of a solid SEO campaign. These arerepparttar 128088 crucial steps you need to take to attain top rankings that will stick. That said " there are "the extras",repparttar 128089 icing onrepparttar 128090 SEO-cake so-to-speak. Those little things that will bump you up from number 4 to number 2, or help you hold your positioning through an algorithm change.

Some of these things have been touched on in previous articles while others are completely new. Either way, these arerepparttar 128091 things that will give you that little one-up over other ethical SEO's who know their stuff.


One ofrepparttar 128092 most important advantages you can gain over your competition comes fromrepparttar 128093 tools you use and more importantly, how you use them. Some people blindly followrepparttar 128094 advice given to them from so-called "SEO-software". This is neverrepparttar 128095 right decision. Takingrepparttar 128096 information these good tools can provide, and knowing how to turn that information into advantage isrepparttar 128097 key.

Here arerepparttar 128098 tools that many successful SEOs use to build solid rankings for their clients and why:

Top Optimizer Pro

I've noted this one inrepparttar 128099 article on link building and it's definitely worth mentioning again. Never before have I found a tool that can tear apart your competition so thoroughly for such an affordable price and in such an easy-to-understand manner.

This tool with take a look atrepparttar 128100 top 10 for a search phrase, and give you:

  • their position
  • their PageRank
  • their Alexa rank
  • the total number of backlinks to their site as seen by Google
  • the number of their site pages indexed by Google
  • their keyword density forrepparttar 128101 targeted phrase
  • their title
  • their H1 tag

This isrepparttar 128102 overview it gives you. You can then select one ofrepparttar 128103 sites and view more detail including:

  • the backlink URL
  • the backlink domain
  • the IP address ofrepparttar 128104 backlink
  • the PageRank ofrepparttar 128105 backlink from that page
  • the specific anchor text use for that backlink (or a note whether it was an image)
  • the title ofrepparttar 128106 page linking back
  • the Alexa rating ofrepparttar 128107 page linking back
  • the top three keyword focus' ofrepparttar 128108 page linking back
  • the number of links pointing to that page
  • the number of outbound links from that page

Right below that there is access to a breakdown ofrepparttar 128109 sites backlink's that gives a summary of:

  • the specific anchor text,repparttar 128110 number of times that anchor text was used, andrepparttar 128111 percentage this represents ofrepparttar 128112 total backlinks counted
  • where these links come from. This will give you great information as to how many of these links are coming fromrepparttar 128113 same domain, which is generally accepted inrepparttar 128114 SEO community as holding less weight thanrepparttar 128115 same number of links from different domains
  • a PageRank breakdown of allrepparttar 128116 links

At $247 from TopNet Solutions it's a bit pricey but worth every penny if you only use it on one campaign. Click here for more details.

PR Prowler

A necessity for any search engine positioning campaign that requires link building. This tool, also developed by TopNet Solutions, doesn't do allrepparttar 128117 fancy things that Top Optimizer Pro does however it does do one thing VERY well - it's seeks out quality relevant link partners with high PageRanks.

If you're not in a competitive industry and you just want to save time on link building (and I do mean a LOT of time) this tool will do it for you. You simply set it to find links based on specified search phrase(s) and with a minimum PageRank. You can search for up to 1000 links at a time. Simply startrepparttar 128118 tool and continue on with other work or go to bed while it's working for you. Come back and you've got some great leads andrepparttar 128119 best part is, it's weeded out allrepparttar 128120 duds so your efforts are focused only onrepparttar 128121 links that will most benefit your site.

This tool has taken campaigns that would have required many hundreds of links to a point whererepparttar 128122 same effect can often be realized with 50 and in a fraction ofrepparttar 128123 time spent. Click here for more information on PR Prowler.


While this isn't exactly an SEO tool per-se it makes researching and optimizing much faster and more convenient. FireFox is a browser (read: Internet Explorer replacement) that has MANY features that make it more convenient.

I likerepparttar 128124 tabbed browsing (moving between multiple pages throughrepparttar 128125 use of tabs on one browser screen),repparttar 128126 username and password ability is far better and more advanced than Internet Explorer's and it's far more secure thanrepparttar 128127 more popular Microsoft product. It blocks popups and spyware just isn't written for it.

I will admit that forrepparttar 128128 first few hours I was trying it out I found it a bit more difficult to use but once you realize how much more powerful it can be and thatrepparttar 128129 difficult arises fromrepparttar 128130 instinct to makerepparttar 128131 task more difficult by doing itrepparttar 128132 way you would have with IE, you'll never want to switch back. The next time you've got 5 IE windows open to various search engines, another for WordTracker and a couple more to various other pages think of FireFox and you're world will be made easier. It's a free download.

You can read more onrepparttar 128133 advantages ofrepparttar 128134 FireFox browser in a search engine positioning article written by ISEDB Editor Jim Hedger at http://www.isedb.com/news/article/1062.

Search Status

Your Business Has An Unlisted Telephone Number??

Written by Jill St Claire, President - JSC Marketing, LLC

Would you?

1. Have an unlisted business telephone number?

2. Pay for a storefront sign and never hang it up?

3. Pay to have a print ad designed and never run it?

Then why would you . . . Invest in developing a website that your prospects can't find?

What, exactly, IS Search Engine Optimization anyway? To understand why search engine positioning is so imperative, you must first understandrepparttar concept of a search engine. There are over 5 billion documents onrepparttar 128080 World Wide Web today. You use search engines such as MSN, Google, or Alta Vista to help sift through this gigantic collection of documents to findrepparttar 128081 specific information you need.

An Internet surfer will likely choose one of 3 routes to get to your Web site:

1) The Internet surfer typesrepparttar 128082 entire URL intorepparttar 128083 command line of their browser. This option requires that your URL is already well known. (Andrepparttar 128084 URL should also be easy to spell!)

2) The Internet surfer clicks on an advertisement or link that sends him/her to your Web site.

3) The Internet surfer locates you by typing certain keywords or your company name into a search engine. Internet surfers typically go to their favorite search engine, type in words that pertain to what they are looking for, and wait forrepparttar 128085 search engine to return its results in a list format. This is easy and effective.

To give you an example: go ahead and search for "women's shoes" on Google. This search will return thousands of Web sites!

No Internet surfer will scroll through thousands of results! Instead, they are going to pick fromrepparttar 128086 links that are closer torepparttar 128087 top ofrepparttar 128088 search. So it would stand to reason thatrepparttar 128089 Web sites that will do well on search engines are those that rank inrepparttar 128090 top 30, and better yet,repparttar 128091 top 10, forrepparttar 128092 keyword phrases that have been selected for their site.

Search engine optimization isrepparttar 128093 way to go if you are looking to INCREASE TARGETED TRAFFIC to your site while complementing and improving your more traditional marketing and advertising efforts. Search engines work better for promoting your site for a number of reasons.

A top search engine ranking often translates into hundreds and even thousands of new qualified visitors each month. It is reasonable to anticipate a steady stream of qualified traffic when your Web site achieves continuous top rankings on multiple search engines.

When an Internet surfer types a keyword into a search engine, they have already identifiedrepparttar 128094 product or service they need more information about. The search reflects a definite level of interest by a potential buyer.

Search engines arerepparttar 128095 most important tools for locating companies and their products onrepparttar 128096 Internet. Over half of all Internet users searchrepparttar 128097 Web every day, and searching isrepparttar 128098 second most popular Internet activity. (Email is # 1!)

NOW let's focus on why your Web site doesn't get noticed byrepparttar 128099 Search Engines.

While having a quality website with a good design and good content is key, it is not enough to get your site noticed by a search engine. There are many factors that can hurt your site's search engine placement. Let's take a look at some of them:

SERVER DOWN Search engines don't notify you before they visit your site; they simply sendrepparttar 128100 spider. If your server goes down or your web host is providing you with unreliable service this can have an impact on whether your site gets spidered or not. Imagine ifrepparttar 128101 search engine spider came while you were experiencing downtime. Your web host should be able to provide you with information on their server downtime.

DYNAMIC CONTENT A trend in e-commerce today is to use programs like Cold Fusion to generate dynamic pages. These pages are generated based on a database containing information pertinent torepparttar 128102 visitor's particular interests. Webmasters love these types of pages because they don't have to maintain them. The pages appear only inrepparttar 128103 visitor's browser and then vanish whenrepparttar 128104 visitor is done with them. Sounds nifty doesn't it? The catch is that most search engine robots can only index static pages. If you want to generate traffic for your site, make sure you have pagesrepparttar 128105 robots can read.

SPAMMING WEB HOSTS Another possible problem could be your IP address. You may share a web host and IP address with sites known for spamming. There are some search engines that block sites hosted by free website providers because of spam problems. If your web host also accepts adult-oriented web sites this can cause problems for you as well since Adult sites tend to berepparttar 128106 worst spam offenders. If your web host provides hosting for adults sites their IP may be blocked, preventing your site from getting placement. Your web hosting company should be able to tell you if they host adult sites or not.

SPLASH / FLASH PAGES While splash/flash pages can be very nice and aesthetically pleasing torepparttar 128107 eye, they are not very helpful when trying to place your site with search engines. Because splash pages are heavy with graphics but light on content they are difficult for search engines to spider. Search engine spiders are looking for links and content to evaluate. If your homepage is a splash page with no content you are basically tellingrepparttar 128108 search engines that there is nothing to see on your site.

FRAMES Search engines don't really know what to make of frames. If your site uses frames it is a likely cause of you not getting placed. Search engine spiders can only see top-level frame code. Unless you include links inside your NOFRAMES tagrepparttar 128109 spider will leave your site without indexing it.

TIME You may have to wait months for a spider to visit your site. Additionally, just because you get spidered doesn't mean you get immediately listed. There is a holding period from a few days to several weeks before their database is updated. Keep in mind that in addition torepparttar 128110 new sites being submitted andrepparttar 128111 old sites being resubmitted each day, there is also a huge backlog of sites waiting to be spidered as well.

What Are Advertising Pages?

Advertising pages are individual Web pages that attract a search engine for one individual keyword or keyword phrase. These pages are designed using a computer-generated analysis to conform torepparttar 128112 ranking criteria ofrepparttar 128113 top search engines.

The goal of building Advertising Pages is to get your Web site noticed by major search engines. Let's face it; every person who visits your Web site is not necessarily going to be a return visitor! The best way to handle this issue is to make sure you generate a steady stream of unique new traffic to your Web site. Being found throughrepparttar 128114 major search engines is a necessity for your success onrepparttar 128115 Internet!

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