"Don’t sell Steak, Sell Sizzle."
Have you heard of this phrase before? It has been widely regarded as “principle number one of salesmanship” as far back as 1936.
What does this phrase mean? Selling sizzle means making it possible for prospect to salivate for your product or “steak”. If you are really selling sizzle to steak, you will be connecting with your prospect with his/her sense of smell, sight and sound. He or she will be catching whiff of steak cooking on barbeque pit, see steak oozing in juice and hear sizzle on pit!
This concept makes perfect sense if you want to experience fantastic sales. So if you are an internet marketer, how do you write your online ad copy or sales letter such that you can connect with your prospects’ senses? Here is a “buffet” of 10 tips on how you can sell sizzle:
1. Let your enthusiasm show. Be enthusiastic and positive in your sales copy. People are attracted to a sales letter that is upbeat and captivating.
2. Show your expert status. Spell out to your prospects about how their problems can be solved through your expert advice. You should offer great value and make customer feel that he is well taken care of, in your charge
3. Your attitude determines your altitude. Have a good attitude by encouraging feedback and questions and answering your emails as quickly as you can. People generally want to know how much you care before they start doing business with you.
4. Have A Killer Headline. Use killer headlines to tease and to attract your prospect to read your entire sales copy. An example of a great headline “How I made a $15,886 mistake” as it creates curiosity about story that you are about to reveal.