Ten Reasons Why People Don't Buy From You

Written by Dan Brown

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchaserepparttar first time they visit. The more times they visit your site,repparttar 140429 greaterrepparttar 140430 chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related torepparttar 140431 theme of your web site.

Upsell Strategies That Work

Written by Dan Brown

As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out ofrepparttar first sale. Below are ten upselling strategies you can use to increase your profits.

1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receiverepparttar 140428 deluxe edition.

2. Money Upsell-You could offer peoplerepparttar 140429 rights to sellrepparttar 140430 product they are buying from your business. You could charge an extra $30 dollars to getrepparttar 140431 reproduction rights.

3. Discount Upsell-If you're selling a product people may order again inrepparttar 140432 future like shave gel, you could offer them a second can of shave gel at a discount.

4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half offrepparttar 140433 cover price.

5. Quantity Upsell-This is similar torepparttar 140434 discount upsell. The only difference is you increaserepparttar 140435 discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.

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