1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3. You don't remind people to come back and visit. People usually don't purchase first time they visit. The more times they visit your site, greater chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.

Mistake#1. Spamming

SPAM…Sending People Annoying Messages… Yes, you got point! People hate spams simply because they are annoying! They receive emails from someone they don’t expect. So stop making a list of those email addresses from Newsgroups or Free Ads Classifieds or wherever…! It’s just not going to work that way to promote your business…

Spamming on contrary could put your business at risk. Since almost all of internet users nowadays just can’t put up with it, here’s some predictions of what they could do to ruin your business…

If you join an affiliate program or perhaps you are a representative of a certain company, they could just send an email to that company, informing them that they are receiving spams from you. Generally, they have zero tolerance for spamming and will eliminate you without warning.

Or, they also can make a report on you to your Web Host or ISP. How about that…?!

Mistake#2. Reach un-targeted people