Ten O'Clock Charley and Other Irritants

Written by June Campbell

I'm tired of Ten O'Clock Charley. (MASH fans will getrepparttar connection.) Charley isrepparttar 119113 twit that inevitably sends me 4-6 viruses by email a day or two after my newsletter is published. My anti-virus software picks them off like mosquitoes attacking a bug zapper. He or she) must have subscribed using an autoresponder that is programmed to send outrepparttar 119114 viruses according to a set schedule.

Maybe I'm just ready for a vacation, but I'm weary ofrepparttar 119115 bad behavior that is so commonplace onrepparttar 119116 Net.

I'm tired of deleting 150-200 spam emails daily.

I'm tired of students contacting me to ask how much I would charge to write their term paper. Here's a tip, kids. If you want a helping hand, you'll find one atrepparttar 119117 end of your wrist.

I'm tired of people sending me scathing emails because they're confused by somebody else's pop-under ads that they think originated at my site. Come to think of it, I'm even more tired of all those pop-under windows inrepparttar 119118 first place.

I'm tired of web sites that hold me captive and won't allow me to userepparttar 119119 Back Button on my browser to return to where I started. Why do designers do this? Do they believe that taking hostages will improve their chances of making sales?

Those are my minor complaints. These are my major ones.

I'm irritated that I had to spend most of a morning adding coding on my web pages to protect myself against Microsoft's Smart Tags. For those who don't know, Smart Tag technology causes little icons to appear beside certain key words on your web site. When visitors click onrepparttar 119120 icons, they will be taken to another site -- possibly your competitors. Microsoft has already includedrepparttar 119121 technology in Office XP, but has bowed to pressure and promised (?) not to addrepparttar 119122 technology to Internet Explorer 6. To protect your pages from MS Smart Tags, add this line to your Meta Tags:

I'm even more irritated by Ezula's TopText, which comes bundled with KaZaA, a third party plugin for IE. KaZaA is a freely distributed file- sharing program has been downloaded over 7 million times in a month and a half. The bundled TopText uses Smart Tag technology to hijack visitors from your site and send them elsewhere. Advertisers purchase keywords. Whenrepparttar 119123 browser encounters that keyword on your site, it underlinesrepparttar 119124 word in yellow, then adds a yellow highlight whenrepparttar 119125 mouse hovers over it. Clicking onrepparttar 119126 keyword takes your hard won visitors away and deposits them atrepparttar 119127 web site ofrepparttar 119128 advertisers who purchasedrepparttar 119129 keyword.

Using and Writing Press Releases in your Marketing Strategyf

Written by Craig Lock


by Craig Lock

Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.

We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spreadrepparttar word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective.

While it's hard to quantifyrepparttar 119112 precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising inrepparttar 119113 "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy.

A quick word of advice in writing press releases... It is vital thatrepparttar 119114 press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!"

Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail.

Recently we've had a number of releases about our activities here onrepparttar 119115 other side ofrepparttar 119116 world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their web address is: http://www.prweb.com.

PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think!

(Incidentally, we a press releases up there at: http://www.prweb.com/releases/2001/8/prweb27548.php in case you want to have a look at our format)

The Comitatus Group also offer a FREE press release service. Their web address is: http://www.comitatusgroup.com/pr/pr_save.asp

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