www.motivatedentrepreneur.comSales & Marketing
Marketing your Business for Success
By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting
A pinch of this, a pinch of that, some creative stirring, and marketing mix that can’t be matched. This is what “marketing your business for success” is all about, capturing reader’s attention and delivering intended message. By now you understand that in order to promote your business; an integrated marketing communications idea is absolutely crucial to a successful promotional campaign. This is a concept of marketing that revolves around portraying a clear and consistent message about company, business, or product and illustrates company's vision and mission.
What is it that makes your idea stand out, what about your concept is different than what everyone else is doing? Is it different, does it even need to be? Figure out what type of customer – your exact demographic – wants your product or service, then start brainstorming on what it is that appeals to that audience. You need to be extremely creative, visually appealing with your delivery, and intellectually interesting while thinking outside of box.
We need to start thinking about niche angle that will capture attention that we are looking to achieve from our marketing efforts. What is their age, their annual income, and what are common interests of group? Using this information you begin to start strategizing on different types of media to utilize in order to be most effective while maintaining cost efficiency. Newspapers and local trade magazines are by far most popular in localized markets, newspapers reach a wide audience and trade magazines captures niche customer base you are trying to appeal too. Radio and T.V. are costly ways to advertise; however with new technology evolving cost of producing these advertisements is becoming more affordable. Radio and T.V. also have a large audience base, yet can be targeted to individual sectors of population. Outdoor billboards and transit advertisements are another way to appeal to a mass audience. The internet continues to be fastest growing segment of advertising market, and has become more and more effective in its application. An effective internet advertising campaign revolves around a well-designed website that has great functionality, an exceptional optimization program that ranks you high in search engines, and a targeted analysis of websites that have a high number of page viewings from your marketing demographic.
Cross marketing is an absolutely crucial element to success of your marketing efforts. You must hit desired target base from different angles with a marketing theme that remains consistent, while at same time developing advertising that intrigues viewer into a curiosity about your product or service. Once you have them wanting to know more about what you have to offer, you can start developing a multi-tier marketing plan that keeps them coming back to you.