1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain theextra customers to make up for it.
2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could
always hold occasional discount sale.
3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.
4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.
5. Tell your prospects that your product tastes, smells, sounds, looks, or feels better. When you
target senses, you're triggering human appeal.