Here are ten ways even smallest budget can incorporate to attract more at next trade show. You can even use some of these at speaking engagements.

1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful."

3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive.

1 -- Set up an Online Diary

Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins.

You set it up on their site and paste page link into your "thank you for purchase" auto responder, on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate learning opportunity by taking time to complete process. In addition, their quality will increase.

Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer.

Two additional blessings are that you will save transfer time and others will read other comments.

The offside is that you will want to monitor entries to avoid some kids having fun.

You can also enter regularly updated customer comments received through other means on product/service improved their life.

You can increase credibility by including customer's profile. Include their picture or audio testimonial or a video segment of them using product. You can also scan in and include handwritten letters or notes you receive.

A blog is an upgrade of online diary with additional controls.

There was online diary software available to help you set up your own online diary, however, blog software replaced it.

Resources:

Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like personalization capability.

Here is a course on how to set up an online diary at: http://personalweb.about.com/cs/htmltutorials/a/310emailcour se.htm

Here is some great startup information on blogs: http://www.creativity-portal.com/howto/writing/blogging.html

2 -- Auto responder Method

After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to online diary as only choice or as part of multiple submission options.