Ten Amazing Ways To Increase Attraction at a Trade Show

Written by Catherine Franz


These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows.

You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities.

1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't professional quality. People will usually not look at it more than three minutes before they feel conspicuous and will approach you.

2. Have a picture album with success stories and pictures. Especially great for independent professionals selling a intangible product. Pictures of workshop attendees having fun and doing various projects or eating together or a Christmas party in your office with your clients is very connecting and attractive. Please like to belong to things that they perceive as "successful."

3. Have a drawing for something that is valuable and attractive to them. Don't give away something laying around your office or something that has your ego attached, this very unattractive.

4. Candy bowl. One they have to reach deep. Don't fill it up, let it look like there isn't much left -- that is even more attractive. They want to reach in before it's all gone. They will take less too (chuckle)>

5. Hire a model with brains and a marketing background to assist you. Someone "very attractive."

6. Do what they do in grocery stores, demonstrate how to use your product. Wear a mike and have a small speaker attached. Buyrepparttar headset mike like professional singers use. The connection to that alone will attract (second chuckle).

Giving the Perfect Gift, aka Market Research

Written by Nina Ham


The Lessons of Gift-Giving for Doing Your Market Research

How is gift-giving like doing market research? This isn’t a riddle! Withrepparttar gift-giving season rapidly approaching, let’s look atrepparttar 120166 lessons we can apply from givingrepparttar 120167 perfect gift to testing a new business idea or researching a niche.

Let’s say you’re considering takingrepparttar 120168 leap from salary to solo, ready to test a business idea you’ve been nurturing for awhile. You’ve been advised repeatedly to do due diligence and subject your idea to strenuous market research before setting out. If you’re like many of us, you findrepparttar 120169 assignment intimidating: too impersonal, too coldly analytical. This is whererepparttar 120170 metaphor of gift-giving can help, suggesting a user-friendly approach to get you started. From there you can build on your momentum to go on torepparttar 120171 more cerebral aspects important in your decision, researching market trends and analyzing financial data.

First, a personal confession. I have a long-standing aversion to coffeetable books. It goes back to years of receiving them as gifts from my husband, in spite of subtle, and then not-so-subtle, expressions of disinterest. I finally brought a close to their annual appearances when I said to him, with something other than loving kindness in my voice, “Just because you like coffeetable books does not make them attractive gifts for me!”

What’srepparttar 120172 lesson here for market-testing a new business idea, or searching for a good niche? Think of your many skills, talents, and ideas as a reservoir of potential gifts, offerings you could contribute torepparttar 120173 world. And now think ofrepparttar 120174 person –repparttar 120175 “buyer” or prospective client – who would be receivingrepparttar 120176 gift. Half of gift-giving is knowing what you want to give, andrepparttar 120177 other half is assessing howrepparttar 120178 gift will be received. Stand inrepparttar 120179 shoes ofrepparttar 120180 receiver. Willrepparttar 120181 gift provide value? Will it meet a need, solve a problem, enhancerepparttar 120182 quality of life? And how durable will its value be? Will it end up in next year’s Goodwill box?

Julie wanted to explore a new consulting business idea in which she drew on her technical expertise and familiarity with emerging technologies as well as a flair for creative problem solving to offer to home office professionals. When she set out to determine whether these professionals saw sufficient value in her services to payrepparttar 120183 hourly fee she needed, she found thatrepparttar 120184 occasional one did, butrepparttar 120185 contracts weren’t large enough and there wasn’t enough repeat business.

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