Copywriting: Tell Visitors Why

Tell Visitors Why

Written by Akinori Furukoshi

Tell Visitors Why

People need reasons to act. We work because we have to make a living. We eat because we are hungry. We have hobbies because we want to have some fun. Furthermore, people need reasons to buy from you. If you tell people why they should buy from you, you will dramatically increase sales.

--An Experiment--

Harvard social psychologist, Ellen Langer, conducted an experiment. She asked people waiting in line to use a photo copier if they would allow her to go ahead of them in line.

When she used repparttar phrase, "Excuse me, I have five pages. May I use repparttar 108174 Xerox machine?" repparttar 108175 success rate was 60 percent. When she used repparttar 108176 phrase, "Excuse me, I have five pages. May I use repparttar 108177 Xerox machine because I'm in a rush?" repparttar 108178 rate climbed up to 94 percent. This makes sense, doesn't it? But here is a surprise. When she used repparttar 108179 phrase, "Excuse me, I have five pages. May I use repparttar 108180 Xerox machine because I have to make some copies?" repparttar 108181 rate still clicked 93 percent, even though her reason didn't make any sense at all!

--Just Tell People Why--

This result is weird, but it reflects how people behave. Also, this experiment tells you that you don't have to make up any reason to attract customers. Just tell people an honest reason, whatever it is. For example, you may not want to tell people you are having special sales because it is a slow month. Don't be shy. We all have busy days and slow days. If you don't tell, people might wonder if you are offering a special deal because there is something wrong with your products. Tell it like it is and remember that any reason works better than no reason. In repparttar 108182 photo copy machine experiment, "because I have to make some copies" worked as well as "because I'm in a rush." The important part is giving a reason, not repparttar 108183 logic.

How to Write to Mars and Venus!

Written by Jaruda Boonsuwan

There's Yin, and there's Yang. There's a man, and there's a woman.

You can't live without one or another. And let's face it. We're not repparttar same!

So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I know! Although men don't enjoy that book as much as women do, repparttar 108173 nature of gender differences is unarguable. We were not born repparttar 108174 same....that's all.

There's always a psychological barricade based on our gender differences. You can't write to men, thinking they're from Venus. Likewise, you can't write to women, thinking they're from Mars. You can't let them collide!

Always remind yourself what it is that keeps them glued to your page! Then make a list....

** For men, repparttar 108175 top things on their minds are sports, cars, high-tech toys, computer games, politics and finance.

** As for women, repparttar 108176 top things on their minds are fashion, beauty, diet, celebrities, horoscope and jewelry.

Now, what you can do is do a little research. Go buy a few magazines that are not in your area of expertise. Or if you like, you can just ask your boyfriends, girlfriends, husbands, wives or even your kids about repparttar 108177 latest trends. I guarantee you'll get a lot of eye-opening, cutting-edge ideas.

Notice repparttar 108178 words, adjectives or technical terms they use. Don't forget to remember repparttar 108179 names of important persons in that particular field. Get a glimpse of what's HOT and who's COOL! This way when you write, your prospects will feel that you're NO ALIEN. They'll feel that you're part of repparttar 108180 GANG!

Suppose you're targeting male prospects, mention something eye-catching like:

Nascar, Formula One, Ferrari, DowJones, Nasdaq, Bill Gates, Tiger Woods, Michael Schumacher, Sammy Sosa, Michael Jordan, .....

Cont'd on page 2 ==>