The need for businesses to communicate both internally and with each other has always been great. Successful transactions cannot be completed without communication - so much relies upon it; decent customer service; placing orders; winning new business.

As global markets have emerged with multinational organizations and twenty-four hour trading need to find a reliable and cost effective method of communicating on a worldwide level has grown too. Logistical problems such as different time zones, busy schedules and a need to quite literally be in at least two places at once has commanded a software application that can tackle these difficulties.

First there was teleconferencing where two or more participants could engage in verbal communication over telephone. Certainly an effective means of conversing but, as we all know, dealing with a person face to face is far more preferable. Body language conveys so much more than just a voice alone.

Trace it back, and you will find roots of web conferencing in localized intranet systems. Document sharing and collaborative working was developed from this and software for these systems was developed further still.

The development of internet and its capabilities - greater bandwidth capacities, for example - made web conferencing a viable method of communication and developers forged ahead with refining their systems.

When pursuing an international audience, you may need to look into globalizing your business. Many businesses choose to separate their business entities by country, for example e-commerce United States versus e-commerce Scotland; e-commerce development United States versus e-commerce development Scotland. For these entities, entire process is specialized for each individual country. You may decide to sell certain products or services to Scotland that will appeal to Scottish citizens. Additionally, you may decide to separate your company’s website into different countries. That way, you can personalize each component of your website to reflect Scotland’s vocabulary and style. Even though each country uses English as their primary language, there is a huge difference in terms, slang, and figures of speech. It has often been said American and Scots are a people divided by a similar language, and business world is no different. When creating an e-business website to appeal to a Scottish audience, you may wish to consult someone from Scotland. Having a firm understanding of country and audience you aiming for your client base will ensure you develop a plan of action suitable for globalizing your country.