One of biggest problems in any type of sale is close. With one-on-one salesmen, getting them to ask for sale is one of hardest things to teach. In online selling, where words are salesman, many times you see same problem - writer never asks for order or business! Do you make that mistake in your marketing?There are as many ways (perhaps even more) to ask for sale with written word as there are in person. But, you Must ask for it! Here are some examples:
The Assumed Close
With direct in-person selling, this is one of big ones. Forget old adage about never assuming anything, when it comes to selling; just assume that your prospect is going to buy. For example:
"Well Bob, all we have to do now is process order and get you started today!"
You can say that in person, and you can also use it in writing. With personalization feature in your follow-up responder, you should address person by name, and ask for their business. Tell folks Exactly what you want them to do next:
"Click Here and fill out order form. Once you have done that, you will be redirected to a page where you can get (download, set up, call, or whatever case may be) your hands on product and get started Now!"
The Internet really speeds up process with Real Time ordering, and instant downloads. Many times a live sales person has to wait for home office to ship your order, but when dealing with digital products, transaction can take place instantly! Use that to your advantage in closing sale.
"Let's get you set up right now Bob!"
The Option Close
Some net marketers will disagree with me on this one. Some studies do seem to indicate that online you need to give them one choice, and one choice only. Any more than one choice will detract from sales, or so philosophy goes.