Targeting Your Customer’s Preferred Media to Lure Them Online

Written by John Calder

You know in your gut that you have a great product and thatrepparttar market for that product is far larger thanrepparttar 124432 few thousand searches it gets inrepparttar 124433 engines each month. You suspect, rightly, that many potential customers simply don’t know this product is available online.

This holds true especially inrepparttar 124434 case of e-books. You would be amazed byrepparttar 124435 number of people out there (and I’m not talking about Internet newbies, either) who have no clue what an e-book is!

These are customers with cash to spend. These are customers who would loverepparttar 124436 information you have to offer. However, these customers are alsorepparttar 124437 people who half-glance at your Ad Words advertisement thinking “Well, I don’t know why all those little boxes are over there….” – and they eventually log off and start reading a magazine.

Tragic, isn’t it?

Slip Into Their Network.

Here’s where things get really exciting. You do not have to lose that sale! You do, however, need to slip into their network, their preferred media, and educate them.

You begin by taking a second look at your product and at your target market. You know where they surf online, but do you know where they’re hiding everywhere else?

Each market circulates within its own “secret” communications network. Further, each market displays a preferred (often historical) means of information consumption. What does this mean for you and how do you put it into action?

Considerrepparttar 124438 case ofrepparttar 124439 Arts and Crafts industry. There are millions of potential customers in this industry, and it contains a mind boggling array of niche categories. Professional and amateur artists alike look torepparttar 124440 Internet to order supplies and books, and find tutorials. However, a significant portion of this market continues to rely on print magazines and mail order catalogs forrepparttar 124441 simple fact that they offer more content, more variety, better graphics and easy to follow lessons.

Expressions Art Magazine illustrates this point quite well - (see: ).

According to their reader demographics survey: • 78% of their readers purchase art supplies throughrepparttar 124442 mail • 81% purchase their art supplies overrepparttar 124443 Internet

This is justrepparttar 124444 tip ofrepparttar 124445 iceberg. But notice how, for art supplies alone, your average Expressions reader is just as likely to purchase offline as they are online. Obviously,repparttar 124446 market is comfortable buying their art supplies from an online vendor. Your next question should be: “How likely are they to purchase an art related information product online?”

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

Written by Mike Snyder

The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.

1.) Vinyl Lettering - Peel and stick individual vinyl letters on your bumper or rear window to spell your out URL. You can usually find vinyl lettering at your local hardware store or craft shop. The hardware store usually only has black on white or white on black. Online craft supply stores such as Dick Blick Art Materials,, or offer several colors of vinyl letters.

Why advertise for your car dealer? Carefully peel offrepparttar car dealers vinyl sticker onrepparttar 124431 rear of your car and replace or cover it with your own URL. One disadvantage of using vinyl, it is usually only available in all upper case.

2.) License Plate Frames - A lot of car dealers put their own license plate frames on new and used cars so you can advertise for them while driving around. Why not replace it with your own license plate frame and advertise your website? If you haverepparttar 124432 right size vinyl letters, you can stick them overrepparttar 124433 existing frame. Sometimes you can simply turnrepparttar 124434 frame over and stickrepparttar 124435 vinyl letters onrepparttar 124436 blank back. For less than fifteen bucks you can design your own custom full color metal license plate frame at Here are a few sample license plate frames:

3.) Bumper Stickers - Got a rusty bumper? Why not cover it up with your URL? Think of a catchy slogan that relates to your website and make sure to include your URL onrepparttar 124437 bumper sticker. You can find many do-it-yourself bumper sticker kits available from just about any store that sells office supplies. I have not tried any of them so I can not comment on how well they last. I have made custom bumper stickers at that seem to last. Here is one example:

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