Wouldn't it be great if your website was listed on
first page when your potential customers look for what you sell? What if you had very top position when they typed "your product category" into MSN, Yahoo or Google?
If you've had your website up for even one week, you've realized that getting to top of search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with search engine rules and regulations to keep your listing.
Don't get us wrong. Search Engine Optimization is a key to our strategy and should be for you, too.
(We've seen some internet "gurus" out there that teach that you don't need to submit to search engines anymore because of "pay-per-click" engines. We couldn't disagree more & recommend you stay away from such advice!)
But getting to top of free listings can take months. What do you do if you need to start making money now?
USE "PAY-PER-CLICK" ADVERTISING!
We feel there has never been a greater way for "little guy" to compete with "big guys". It doesn't matter what industry or niche you are in. Or what product or service you are offering.
Yes, you do have to put out a little cash. But for as little as $.05 to $.10, you can do what every website owner is desperately trying to figure out.
Have you ever heard saying, "Build it & they will come?" In brick and mortar world, this may work. But if that is your internet marketing strategy - You need to adjust what you're doing now!
As a website owner, you need to find ways to have your customers find you. You must learn to drive traffic to your site.
Not just any traffic, TARGETED TRAFFIC. If you sell cars, you don't want someone looking for flowers to visit your site. You want person looking to buy a car now, right?
OK, how does this Pay-Per-Click thing work?
You bid on a specific "keyword" or keyword phrase that a customer would type into a search engine to find your product or service. As mentioned earlier, you could bid as low as $.05 or $.10 at places like Overture or Google. So if someone likes ad you have listed, clicks your ad and is linked to your site, you only pay your $.10 or $.25 or $.50 - whatever you bid, you only pay if they actually click YOUR ad and go to YOUR website!
