How many times have you come across Internet ads that sound like this? I hope you thought, "too often!"

Personally, I cringe when I read something like this. After all, MY customers are NOT wads of money and my business is NOT vacuum through which to suck up their hard earned dollars!

Granted, selling is a process, and a certain amount of *sizzle* is required. Successful marketers and advertisers know that consumers purchase what they *want* and not what they *need*. It is my belief that as entrepreneurs, we should present what our customers want, in order to deliver what they need. Make sense?

People are falling all over each other to fail on Internet!

Not usual introduction to a business article, but please hold that awful thought.

Having owned several successful businesses over years, I've come to learn, and sometimes hard way, that in order to realize ones financial goals, one must take complete control of their own destiny. Hence, title of this article. I also refer to this in reverse as "F" Theory:

Few Find Financial Freedom Following

Consider this: There are more "Secrets to Riches on Internet" courses than there are individual entrepreneurs actually making a good living on Web.

And, there are more make-the-money-and-run MLM scams successfully stalking prey on Net than network marketers actually making a full time living at working legitimate programs.

I repeat: People are falling all over each other to fail on Internet!

One would think that with this new wide-open global frontier called Internet that opportunity would abound and infinite possibilities would fill computer screens of budding netrepreneurs.

Well it does. But only if you approach it right way.

Success on Internet CAN be yours but it may not take form of what you are now expecting or in some soon-to-come advertisement or flash/shock, hype-heavy opportunity website that happens to be spammed in your face. In all likelihood, it won't even be something you search for in Yahoo or anywhere else.

Here's how it will happen for you:

* You will set your own course.

* You will choose your own speed.

* You will steer your own vehicle.

* You will win race all by yourself.

It's really this simple. It reverts back to my "F" Theory, actually, positive affirmation of it:

You WILL Drive Your Own Car Down Information Super Highway.

YOU will take control of your destiny. YOU will get behind wheel and YOU will decide THE product that you want to offer world. YOU will put selling process in gear and bring YOUR product to attention of worldwide Internet marketplace. YOU will accept payment from YOUR customers and cut YOUR own paychecks, and not be dependant waiting a month or three for a commission check that may or may not arrive.

YOUR Product. YOUR customers. YOUR Sales. YOUR Business.

Sound far-fetched? Not at all. It's as simple as one decision.