If you're not using a keyword tracking software to correlate your customers with search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.

One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code to "Thank You" page to track sale and identify customer.

Most Internet customers use two or more keywords to find products / services on Internet. Critical data can be extracted from keywords that your customers used to visit your web site...

How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...

Let's assume that you already have a database of customers and in a database-field (let's name it field "K"), keywords (or keyword phrases) they used to order your product.

Now print "K" field and start studying keywords. Evaluate your web site and discern strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcing conceivable value of your product and using "K" field as a compass.

You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit. Another technique you can use based on keyword metrics, is addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you see power behind this methodology?

That's focal "golden concept" to using Internet as an Ultimate Sales Genie.

Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.

A couple of weeks ago one of my web sites, http://www.BarrysBeanies, was ranked number 33 on Google for one of my most important keyword phrases "Beanie Babies."

I was determined to get my web site on first page on Google searches for keyword phrase "Beanie Babies."

About that time I had received a newsletter from Sean Burns, search engine expert and author of Rankings Revealed - How to Get Your Site to Top of Search Engines. The information provided was just what I needed to get back on first page of Google for keyword phrase "Beanie Babies."

I learned from Sean that there are basically two options to get a high rank on Google for your web site keyword phrases.

Option #1 Do free link exchanges with other web sites that have same theme as your web site. You can target any keyword phrase you want to improve your rank with. This is important—the title text link you exchange with other web sites should be keyword phrase you want to target.

What I also like about free link exchanges is that you can target one web page for many different keyword phrases. So once you get rank you want for one keyword phrase then you choose another keyword phrase to target and use this new keyword phrase in title text link that you now exchange with other web sites.

It is also important to try and do all your free link exchanges with web sites that have a high Google Page Rank (PR). Go for link exchanges with sites with a PR3 or higher. Web sites with a higher Page Rank are viewed by Google as being more important and links to your web site from these high PR sites will help you more than doing link exchanges with a site with a PR1 or PR2.

You can download free Google Toolbar at http:/ oolbar.google.com/, which will display all Page Ranks of web pages you visit.