There's a very lucrative "marketing formula" to targeting prospects on Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words).
If you're not using a keyword tracking software to correlate your customers with search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.
Most Internet customers use two or more keywords to find products / services on Internet. Critical data can be extracted from keywords that your customers used to visit your web site...
How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...
Let's assume that you already have a database of customers and in a database-field (let's name it field "K"), keywords (or keyword phrases) they used to order your product.
Now print "K" field and start studying keywords. Evaluate your web site and discern strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcing conceivable value of your product and using "K" field as a compass.
You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit. Another technique you can use based on keyword metrics, is addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you see power behind this methodology?
That's focal "golden concept" to using Internet as an Ultimate Sales Genie.
Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.
A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products on Internet...