You must think of yourself as a laser pointer. You have to find very best market for your product, and focus all of your efforts to get their attention.

It is crucial to use your ability to aim your advertising at most interested possibilities and get through to them with every attempt. What this means is educating yourself. The more you know about people you are trying to attract, easier it will be to market yourself to them.

The trick is thinking about who will be most interested outside of your own circle of influence. If you are using Internet to market your business, think of ways to make your websites specific to these parties. Ask yourself, "what will attract them most to what I have to offer?"

For example, if you sell a line of biodegradable, irritant-free perfume, you might want to target women first, of course. Then, you would want to consider everyone who might buy perfume for their wife or girlfriend.

When he steps to plate, boy oh boy, he sure has pitcher's full attention. I think they'd really prefer root canal to that smooth, swift and powerful swing of his.

There's just no denying that when it comes to hitting, he has surely reached mountain top and has joined an elite group of baseball's all-time best.

Maybe, if I copied him, I could become a major leaguer. And maybe, if he told me all his secret techniques, I could even join elite as well.

Well, it may be fun to daydream. But you and I both know, quite realistically, that this just isn't very likely. Secrets or not, expert advice or not, reaching a goal like this takes years of training, experience, skill development, a certain inner fire and motivation and a number of other crucial factors.

The same holds true on internet. There's some great advice available. But how come it works so well for those giving advice, and usually not so well for those taking it?

Well, it's due to same reason that I won't be hitting a 96 mile-per-hour fastball for a 450 foot homerun anytime soon, despite all of Barry's gracious help. I just haven't developed necessary skills to properly execute advice. I don't have eye, bat speed or power, yet.

So, What Is One To Do?

The answer is to backtrack - to return to basics. Guru tactics or not, without a like amount of first hand experience, without 'name brand' recognition and without friends and colleagues to leverage your efforts, going can be understandably rocky at first.