by Jeremy Gossman

If you are an Internet marketer or want to be there are 3 issues to be concerned with. Target market, traffic generation, and traffic converstion.

Which is most important?

Well, I would have to say that selecting your target market is. I am not saying that traffic generation and traffic conversion are not important, though.

Its just that if you have a target market that does not have credit cards or ability to spend money, then you are doomed no matter how much traffic you throw at a highly primed sales page.

A poor target market with no money will not produce you any profit no matter how hard you try. It doesn't even matter if you are greatest copywriter in world!

Your process for marketing online must always start with target market. Then, work on traffic and sales process to increase your profits. A bad site with minimal traffic will make money on a good target market.

Keys to determining a Good Target Market

1. Your target market should be big enough for your primary keyword to have several thousand searches or more a month on www.Overture.com. Check your key word at: http://inventory.overture.com/d/searchinventory/suggestion/

If there are only a few hundred searches for your primary keyword you should probably stop right there. Make sure you are using a key word that someone would type in search engine. If they were looking for your particular product idea.

2. Does average person in your target market have a credit card and money to spend?

What is an affiliate or associate program? Affiliate (or associate) programs enable online businesses to expand their sales force to global proportions. When an online business starts an affiliate program, they agree to pay affiliates or associates a percentage of a sale. Since there are millions of websites online that are looking to make money from their website through affiliations with other companies, your online business can capitalize on their desire to promote products and services.