Tap the Ultimate Source of Abundance: How to Put More of YOU into Your Business

Written by Amanda Murphy


Corporations ignore consumers’ real needs…Company leaders engage in questionable business practices…Business owners and employees do work they don’t enjoy simply to payrepparttar bills…such isrepparttar 120283 state of today’s business world.

The key to bringingrepparttar 120284 world back to life will also bring you abundance in your business. The world needs people who are vibrantly alive and ready to build a new kind of business. We need businesses that express our missions as human beings and make a contribution torepparttar 120285 planet – and thrive inrepparttar 120286 process.

You will create a magnetic attraction when your vision, your values, and your vocation are perfectly aligned. When planning a business, very few people takerepparttar 120287 time to look inside, to align their unique natural gifts, talents, and desires withrepparttar 120288 product or service their business provides.

Answeringrepparttar 120289 following questions will help you attract abundance through your business. When you have done this, you will thrive in ways you cannot imagine. 1.Why do you dorepparttar 120290 work you do?

Most owners are in businesses because they saw an opportunity or because they have some professional experience they can conveniently sell. Their business is simply what they do and does not necessarily reflect their greatest talents or passions.

However, if you takerepparttar 120291 time to examine your gifts, your talents, andrepparttar 120292 particular message you have forrepparttar 120293 world, you will discover inspiring ways to earn money by sharing those talents. When your business expresses who you are, clients instinctively recognize that you are sincerely and personally committed to their happiness and success. No one can fake true concern.

2.With whom do you want to work?

Most business owners have customers or clients they dread dealing with, yet they continue to do business with them month after month. Whether you realize it or not, your customers know what you’re thinking about them.

Therefore, it is in everyone’s best interest for you to be proactive and “fire” clients who are not a good fit for your business. This will free you to focus onrepparttar 120294 people you care about. When you do business with people you like, they will naturally bring out your best work and inspire you to become better at what you do. Your better efforts will attract more perfect customers who will inspire you further. From there, your ability to thrive is unstoppable.

Whenrepparttar 120295 right prospective customer crosses your path and you can clearly and simply describe exactly what they are feeling, they are captivated. They feel understood and validated, and they will trust you to take care of their concerns.

3.What do you do for your clients?

Generally speaking, a customer’s primary concern is to find someone who can solve their problem and make their pain stop. Therefore, you need to see your business from your customer’s perspective.

For example, instead of saying, “We provide accurate, professional bookkeeping services,” say, “We make sure you haverepparttar 120296 precise financial information you need, when you need it.” Rather than making a statement of fact, such as, “We are attorneys who specialize in small businesses,” present your service through their eyes, as in, “We takerepparttar 120297 mystery out of protecting what you’ve worked so hard to build.” Make a list ofrepparttar 120298 benefits your customers will receive as a result of working with you or buying your products. Make sure each one is stated in specific terms a client can identify with, and then market this to your customers.

Radio Interviews - How to get them

Written by Ben Botes


Radio Interviews - How to Get Themby Ben Botes

By: Ben Botes, Copyright 2003 - 2004 www.My1stBusiness.com

The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com

Getting onrepparttar radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently inrepparttar 120282 news your chances of getting on is clearly improved.

The media is hungry for business stories. But sometimes it seems thatrepparttar 120283 business community doesn't’t blow its trumpet often enough.

If you getrepparttar 120284 opportunity to talk about your business inrepparttar 120285 press or media, it’s important to get it right. Getting onrepparttar 120286 radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.

Do your homework

You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answerrepparttar 120287 following questions:

Which radio show will be interested in me/my product/service? Who arerepparttar 120288 audience that I want to speak to? Why willrepparttar 120289 radio show host want me as a guest? Are there any current news issues that I can align my interview with? Do I have a special offer or piece of new news that I can offer? Do I have any contacts that can assist me with gaining an interview? Which interviews have I heard that was similar to mine? Which other questions should I be asking myself here? Nothing kills your chances better that approaching a talk show with an idea that doesn't’t resemblerepparttar 120290 style and content ofrepparttar 120291 show. If you know what type of topicsrepparttar 120292 program focuses on you can tailor your pitch, and raiserepparttar 120293 chances of an appearance.

Be news worthy

Getting yourself onto a radio program is like any other sales call; you don’t want to ring a potential prospect at their busiest time. It’s much better to find out when they normally take calls. If your subject relates to a topic that is currently inrepparttar 120294 news your chances of getting on are clearly improved – so ride a news wave. If you can demonstrate past experience in speaking engagements, lecturing, etc.,repparttar 120295 producer is more likely to take a shot at your appearance. If there’s anyone who can provide a testimonial, your credibility will be enhanced.

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