Many aspiring entrepreneurs don't have enough faith in their ability to build a successful home-based business for themselves. Their greatest concern is basically this: IT COSTS MONEY TO MAKE MONEY. Unfortunately strapped for cash, many simply don't believe they have necessary resources to succeed.
If you're held back by these mistaken thoughts (or even if you DO believe you have resources you need to succeed), you'll want to keep reading. Because... I'm about to share insiders' secrets with you to a PROVEN marketing strategy, one which will enable you to discover and tap into 'hidden' assets potentially worth thousands upon thousands of dollars.
Introducing... Host/Beneficiary Marketing
This marketing strategy can be 'pure dynamite' for you! The strategy has been described by Mike Enlow as "the fastest, easiest way on earth to make a fortune." It has been called "Joint Ventures Marketing," "Endorsed Offer Marketing", and "Fusion Marketing" by its various proponents. Perhaps its greatest advocate, Jay Abraham (my mentor), has referred to this strategy as setting up a "Host/Beneficiary Relationship."
Here's what's great about this approach to marketing. It can be done with little or no financial investment, and it WORKS (producing thousands and thousands of dollars in profits for those who understand how to use it well)!
'In a nutshell'... these are basics of how it's used.
A Host company agrees to let a Beneficiary company send a sales message to people on Host company's customer list.
Though Beneficiary usually prepares message, it's signed (and endorsed) by Host. This capitalizes on Host's relationship with His/Her customers (Host's valuable 'hidden' asset). It's a fact... customer lists are recognized as valuable business assets by IRS.
For use of this list, Beneficiary typically agrees to share a portion of profits with Host. Also, many times Beneficiary will give FREE items to Host's customers who take advantage of offer in message.
That makes it a "win-win" deal for everyone (the Beneficiary, Host, and Host's customers)!
Now let's suppose you have a product. Expand your thinking as to what a product is (on Internet, it could be an ebook, a piece of software, an affiliate program, or even an MLM business opportunity).