Marketing: Tantalizing Headlines: Do's and Don'ts

Tantalizing Headlines: Do's and Don'ts

Written by Marcia Yudkin

Put yourself in repparttar

position of a newspaper or magazine editor scanning repparttar 120959

newswires and repparttar 120960

day's email and faxes for relevant content. How would you rate repparttar 120961

following headlines, actually found on repparttar 120962

Internet:

New Slaves in America

HP Wheels Out Year-long Tour Bringing Digital Adventure Directly to Consumers

Little Kids Re-introduces Sqwish Ball Adding Shimmer to repparttar 120963 Sqwish!

>From repparttar 120964 editor's perspective, all three of these headlines stink, because they do not make sufficiently clear what repparttar 120965 release is about. The first of repparttar 120966 three is repparttar 120967 worst, because anyone thinking it concerns human ownership of other humans will roll their eyes upon learning that repparttar 120968 release touts a book claiming to "break repparttar 120969 chains of economic bondage" through knowledgeable investing.

The second runs aground through its use of repparttar 120970 mysterious phrase, "digital adventure." In fact, it plugs a traveling exhibition of three truck-mounted houses containing digital cameras, printers and musical devices. The third headline stays away from complete disaster only because repparttar 120971 company name, Little Kids, happens to signal what repparttar 120972 product in question is: a kid's toy.

Unlike readers looking at headlines in their favorite periodical, editors and other media gatekeepers are not charmed by cute or obscure headlines. Anything mysterious gets in repparttar 120973 way of their task at hand, finding repparttar 120974 raw material to turn into articles for their audience. If repparttar 120975 headline doesn't answer their three paramount questions - What is this? Who is it for? And where is repparttar 120976 news significance? - they don't have time or inclination to click through and investigate further.

3 Essential Tools for Email Marketers

Written by Jinger Jarrett

Marketing your business with email is an art.

It's very easy to get accused of spamming nowadays. Add to that repparttar filters ISPs are using, and your message may not get through.

If you do it right, email marketing can become a very effective method of marketing your business.

Before you consider this method, there are three tools I consider absolutely crucial to your success.

1. Educate yourself. Get accused of spamming and you could destroy your reputation forever.

Learn everything you can about email marketing and implement those strategies in your marketing campaign.

Here are two sites you can use to educate yourself about email marketing:

Email Results - http://www.emailresults.com/ - This site offers a newsletter, a directory of lists, and plenty of articles.

Email Education - http://www.emaileducation.com - Also offers articles to help you learn how to use email to market your business. You'll also get information on repparttar 120958 latest trends in email marketing as well as repparttar 120959 latest news.

2. Email Formatting Utility Once you've written your email, you want to make sure it looks professional.

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