Tall Tale #9 “You can’t mix business with pleasure”

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #9 “You can’t mix business with pleasure” By Jimmy Vee & Travis Miller

We’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be pleasurable anyway? But when you start to apply smart marketing principles to your business, you will start to have fun. You’ll have fun because it will become easy to get customers and you’ll be making money without sweating about how to get business. And when you have fun, so will your customers, and that will cause them to return and to tell their friends about you.

But that’s only part of what this essay is about. The real point has to do with your actual marketing messages. When you finally have customers asking you to market to them, be sure to give them more than just marketing.

Far different from your web site, your direct communication with your customers (or prospects) should not focus only on your desired output. It should focus on them. Your messages should help them begin to see a resolution to their pain. You should begin forging a quasi-personal relationship with them. Rememberrepparttar pie analogy? Bake your pie with love.

Tall Tale #5 “Size matters - Bigger is better”

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #5 “Size matters - Bigger is better”

By Jimmy Vee & Travis Miller

Small, medium or large – which one do you go with? It’s not repparttar size of your…umm…err…advertisement that counts, it’s how you use it that really matters. This isrepparttar 100587 real truth in this little clichéd conversation.

Why allrepparttar 100588 focus on ad size? Ad size is really only valid in print advertising. There are plenty of other marketing avenues that don’t require size differentiation, right? How about radio, cable and network advertising? Well let me start by saying this…if you are buying anything other than an advertising medium that requires a size specification, you better have one big budget.

When I say big budget, I’m talkin’ 8 to 10 G’s a week to spend onrepparttar 100589 radio. That isrepparttar 100590 dollar figure you would have to shell out in a small to medium media market in order to effectively dominate with an electronic ad campaign.

Subsequently, as we alluded to before you have to dominate one market segment and audience before you go spreading your message and ads all overrepparttar 100591 place. This practice of spreading your dollars and ads all around to multiple media outlets in small quantities is something we call “Spray and Pray;” it’s highly ineffective. A little here, a little there, just marking your territory like a dog would do. But guess what? We can’t really tell where dogs mark, only dogs can. So if your target audience is dogs you are onrepparttar 100592 right track. Keep it up! If not…keep reading.

You probably aren’t spending 8 to 10 grand weekly. If you are, call me, and we’ll talk aboutrepparttar 100593 best way to use that money. So now we are left with marketing choices that require us to decide: is bigger better?

Bigger is not better, period.

It’s not how big your space is that really matters. It’s what you put in it andrepparttar 100594 design that counts. The smallest size ad on a page can have more eye appeal and garner more response thanrepparttar 100595 biggest one onrepparttar 100596 page. I know for a fact because we’ve done it countless times. Everyone generally wants a bigger ad so they can say more about their product, their business, their mission, their family, their home life and their dog…come on folks. This is getting ridiculous.

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