Tall Tale #8 “You need to be on the Internet”

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #8 “You need to be onrepparttar Internet” By Jimmy Vee & Travis Miller

The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treatrepparttar 100586 Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but notrepparttar 100587 ultimate one (unless you sell your product online).

Thinking ofrepparttar 100588 Internet as a billboard or a place causes companies to design web sites that have too much or too little information. For example, a web site that is nothing but a big advertisement is a waste –repparttar 100589 only people who will visit your site are people who already know about your business, so whyrepparttar 100590 big advertisement? And when people do visit, they’re not likely to return. Onrepparttar 100591 flipside, a web site that goes on and on and on aboutrepparttar 100592 history,repparttar 100593 people, all ofrepparttar 100594 services you offer, can quickly contain too much information for it to be valuable.

Rather than thinking ofrepparttar 100595 Internet a place to be or something to be on, think of it as a tool. For most companies, their web site is not (or shouldn’t be)repparttar 100596 main thrust of their marketing efforts. It is one tool inrepparttar 100597 arsenal.

The way to honerepparttar 100598 tool to be as effective as possible is fairly simple. Start by determining what your web site should accomplish for YOUR BUSINESS. What net output do you desire? If there isn’t really anything you expect to receive from your customers via your web site, you may not need to “be onrepparttar 100599 Internet.”

Once you’ve determined whatrepparttar 100600 desired output is, ask yourself whatrepparttar 100601 site needs to do to yield that output. As a simple rule, if a piece of information doesn’t ultimately help you achieve your goal, don’t include it on your web site.

Tall Tale #7 “People don’t like advertising"

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #7 “People don’t like advertising” By Jimmy Vee & Travis Miller

Most people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked into a fluffy pie crust they loverepparttar end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading.

You may ask, “How could you possibly turn advertising into something as delicious as a pie?” And what does advertising have to do with pies anyway? One word: information. There’s a secret recipe out there that will teach you how to mix your advertising in with valuable information and bake up a tasty little treat that people will rave about, share with their friends, and sometimes even beg for more.

It’s crazy, isn’t it? Imagine if your customers were asking you to advertise to them? But we know companies and professionals whose customers ask them to advertise to them every day. And when your customers ask you to send them your message an important thing happens – they listen (or read).

If done correctly, your advertisements can be paid attention to by 99% of your target. Imagine that. When that many people pay attention to your ads, many more respond to them than if only a small fraction of them paid attention. Make sense?

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