Most people believe that people don’t like advertising. People don’t like Crisco either. But when it’s combined with other ingredients and baked into a fluffy pie crust they love end result. Some pies are so good that people beg for more and are willing to pay to get them. The same is true with smart advertising. Sound too good to be true? Keep reading.

You may ask, “How could you possibly turn advertising into something as delicious as a pie?” And what does advertising have to do with pies anyway? One word: information. There’s a secret recipe out there that will teach you how to mix your advertising in with valuable information and bake up a tasty little treat that people will rave about, share with their friends, and sometimes even beg for more.

It’s crazy, isn’t it? Imagine if your customers were asking you to advertise to them? But we know companies and professionals whose customers ask them to advertise to them every day. And when your customers ask you to send them your message an important thing happens – they listen (or read).

If you can’t expect results overnight how can you expect to stay in business. There are two kinds of advertising: branding and kind you can do. So for you there is only one kind of advertising and that is hardcore, retail-oriented, direct response, lead generating, low cost, overnight results-getting advertising.

Building a strong, lasting, competitive brand image takes a long time. It’s built over generations with lots of clever creative and TONS of advertising dollars. If you don’t have Cola Company money to spend, you can’t have Cola Company brands. If you don’t have Theme Park money then you can’t have Theme Park brands. It’s that simple. That’s why you don’t and can’t brand your business.