Tall Tale #5 “Size matters - Bigger is better”

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #5 “Size matters - Bigger is better”

By Jimmy Vee & Travis Miller

Small, medium or large – which one do you go with? It’s not repparttar size of your…umm…err…advertisement that counts, it’s how you use it that really matters. This isrepparttar 100587 real truth in this little clichéd conversation.

Why allrepparttar 100588 focus on ad size? Ad size is really only valid in print advertising. There are plenty of other marketing avenues that don’t require size differentiation, right? How about radio, cable and network advertising? Well let me start by saying this…if you are buying anything other than an advertising medium that requires a size specification, you better have one big budget.

When I say big budget, I’m talkin’ 8 to 10 G’s a week to spend onrepparttar 100589 radio. That isrepparttar 100590 dollar figure you would have to shell out in a small to medium media market in order to effectively dominate with an electronic ad campaign.

Subsequently, as we alluded to before you have to dominate one market segment and audience before you go spreading your message and ads all overrepparttar 100591 place. This practice of spreading your dollars and ads all around to multiple media outlets in small quantities is something we call “Spray and Pray;” it’s highly ineffective. A little here, a little there, just marking your territory like a dog would do. But guess what? We can’t really tell where dogs mark, only dogs can. So if your target audience is dogs you are onrepparttar 100592 right track. Keep it up! If not…keep reading.

You probably aren’t spending 8 to 10 grand weekly. If you are, call me, and we’ll talk aboutrepparttar 100593 best way to use that money. So now we are left with marketing choices that require us to decide: is bigger better?

Bigger is not better, period.

It’s not how big your space is that really matters. It’s what you put in it andrepparttar 100594 design that counts. The smallest size ad on a page can have more eye appeal and garner more response thanrepparttar 100595 biggest one onrepparttar 100596 page. I know for a fact because we’ve done it countless times. Everyone generally wants a bigger ad so they can say more about their product, their business, their mission, their family, their home life and their dog…come on folks. This is getting ridiculous.

Tall Tale #8 “You need to be on the Internet”

Written by Jimmy Vee & Travis Miller


"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #8 “You need to be onrepparttar Internet” By Jimmy Vee & Travis Miller

The Internet is all too often mistreated and misunderstood as a “place to be,” or “something to be on.” Many companies treatrepparttar 100586 Internet like a billboard, but it’s not. People don’t surf by and see your web site. Your web site is a destination – but notrepparttar 100587 ultimate one (unless you sell your product online).

Thinking ofrepparttar 100588 Internet as a billboard or a place causes companies to design web sites that have too much or too little information. For example, a web site that is nothing but a big advertisement is a waste –repparttar 100589 only people who will visit your site are people who already know about your business, so whyrepparttar 100590 big advertisement? And when people do visit, they’re not likely to return. Onrepparttar 100591 flipside, a web site that goes on and on and on aboutrepparttar 100592 history,repparttar 100593 people, all ofrepparttar 100594 services you offer, can quickly contain too much information for it to be valuable.

Rather than thinking ofrepparttar 100595 Internet a place to be or something to be on, think of it as a tool. For most companies, their web site is not (or shouldn’t be)repparttar 100596 main thrust of their marketing efforts. It is one tool inrepparttar 100597 arsenal.

The way to honerepparttar 100598 tool to be as effective as possible is fairly simple. Start by determining what your web site should accomplish for YOUR BUSINESS. What net output do you desire? If there isn’t really anything you expect to receive from your customers via your web site, you may not need to “be onrepparttar 100599 Internet.”

Once you’ve determined whatrepparttar 100600 desired output is, ask yourself whatrepparttar 100601 site needs to do to yield that output. As a simple rule, if a piece of information doesn’t ultimately help you achieve your goal, don’t include it on your web site.

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