We genuinely feel sorry for anyone who believes this. Almost everybody agrees that ideal form of advertising is word-of-mouth. Don’t you agree? But almost everybody also agrees that it’s impossible to control. That’s nonsense – proliferated by pay-per-advertise media. They don’t want you to find out that there’s a way to control best advertising process of all – one that’s 100% free.

We’re here to tell you that you can. We won’t lie to you and tell you that it’s easy. It’s not. But it is free, and when it works it works in a BIG WAY. That’s why we chose to tell you about this last. You see, before you try to control word-of-mouth, you need to regain control of all of your other marketing efforts.

The ability to control this elusive and desired form of advertising is only available to those who have flushed their systems of all of traditional garbage and started putting their money and their effort into a smart marketing system, like “Gravitational Marketing.”

We’ve all heard this one, right? And since marketing your business has always seemed so daunting and confusing, how could it ever be pleasurable anyway? But when you start to apply smart marketing principles to your business, you will start to have fun. You’ll have fun because it will become easy to get customers and you’ll be making money without sweating about how to get business. And when you have fun, so will your customers, and that will cause them to return and to tell their friends about you.

But that’s only part of what this essay is about. The real point has to do with your actual marketing messages. When you finally have customers asking you to market to them, be sure to give them more than just marketing.