Talking About the Big S: Don't let The Young Folk Read. Written by Cheryl A. Crossan
6/18/02 Talking about big S. Don’t let young folk read.Yup, That’s what I’m going to talk about. SPAM. I’ve seen from my inbox this is a subject that can’t be covered enough. I’m not going to cover legal issues, such as getting you Internet service turned off. I’m not going to discuss moral, or ethical or any other philosophical issues. I’m going to tell you exactly how it’s killing your chances at making money. I run ads every week for NetSteals News in ezines I get, just as you run ads in this. What, you didn’t think I got ezines? Sure, tons of them and read ‘em too. In order to advertise NN, I have to give my email address so people can subscribe. Every time one of my ads run, I get at least one UCE or unsolicited email from someone trying to sell me something. They see my email address and decide to send me an offer. Stop and think about this from a business point of view. If this person was offering to give me free money, do you think I’d trust them when they had just spammed me? However, if they took time to subscribe to NN and find out what we’re about; and run free ads, I would of course be reading their ads as I do yours. However, that takes time. But, having a huge email list in which you sell nothing is not as effective as having a list of five people who want to read your offers. I can’t stress that enough. People who spam are merely giving themselves illusion they are doing business. Sure, they may send a lot of emails every day but no one is going to buy things from them. Actually, people are prone to complain about them and cause them to lose their means of conducting business, i.e. Internet access. I had a bounced email from one of our members. I was chilled when I saw what it said. See below.
| | Good Spam or Bad Spam...What is the Difference?Written by Sara Hardy
Are you Good Spam or Bad Spam? This is question I find echoing in my head sometimes when I am going through my email, as if it is part of some electronic Wizard of Oz. Have you ever given any thought to fact that there really is a difference in spam? Not that I am defending anyone, but let me make my point and then you can decide for yourself.Spam is such a hot issue and no one knows "right" view of spam that fits everyone. You either: - will take all measures to prevent people from sending it to you - don't mind it at all and happily delete, delete, delete every day - OR hate it sometimes and ignore it other times. I think I fall in last category, which is what started me thinking about good and bad spam. My point of view has now developed into this: BAD Spam- It is bad spam when you reply to it to be removed and it is returned to you because address is made up. It is bad spam when removal link does not open a real url. It is bad spam when you paste message source into Spam Cop and info you get back before clicking "Send spam report" shows tons of dead ends and made up domains, etc. This means that this "Cowardly Lion" harvested your address, and went to great lengths to cover their tracks in order not to get caught sending spam. GOOD Spam- It is good spam when there is an actual person on other end, apologizing for inconveniencing you. What made it good spam? Because here is spam that you most likely will not get again, because it is more legit then bad spam. These people are not out to break any rules, upset anyone, or ruin your day. 9 times out of 10 they really don't know any better and will learn, very quickly I might add.
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