A professionally presented business website is a powerful and essential marketing tool: it's first thing prospective customers will look at before they decide to contact you.

If copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need words to make it complete. Is spelling correct? Are punctuation marks in place? Does copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of biggest flaws with website copy is inconsistency: for example word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using services of a company that has not taken trouble to proofread their website.