Your Website Could be Letting You Down!
A professionally presented business website is a powerful and essential marketing tool: it's first thing prospective customers will look at before they decide to contact you.
If copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need words to make it complete. Is spelling correct? Are punctuation marks in place? Does copy make sense? These are questions that website designers should be asking themselves before they upload a new site.
One of biggest flaws with website copy is inconsistency: for example word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using services of a company that has not taken trouble to proofread their website.
Poor spelling on a website is another costly but avoidable mistake. The majority of visitors will leave site very quickly if they find too many spelling errors. This again will give them impression that site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is order of day.