Take a Leap! How to Take Your Business to New HeightsBy Tresaca Hamilton
Take a moment to reflect on
current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?
Regardless of
current reality, your business can always improve.
But how do you grow your business from its current reality to
business of your dreams?
In order to take your business to new heights, you can't just take steps towards improvement... You have to take a leap!
Here are some tips to help you create
business of your dreams:
1. Increase Your (Ideal) Client Base:
Take some time to create your ideal client profile.
Yes, your profile will include such attributes as: pays on time and easy to work with.
But dig much deeper than that.
Do you want a client who is respectful of your time? What about a client who values your services and what you have to offer -- and is willing to pay for that value?
And speaking of value, don't limit your ideal client attributes to someone who can afford to pay for your services.
Include such qualities as: passionate about their business, has integrity, and believes in treating people with respect.
Once you have created your ideal client profile, seek out prospects that fit that profile.
Increase your ideal client base by giving these prospects a special introductory offer. If you already have some clients that fit your ideal client profile, send them a thank you gift.
Letting your ideal prospects and clients know that you appreciate them will not only create goodwill -- it will also create new referrals for you.
Referrals that consist of your future ideal clients.
2. Increase Your Business Presence:
Now this may really involve taking a leap if
only marketing you are currently doing is placing an ad in
local paper and waiting patiently for a call from that ad.
The first step to increasing your business presence is to create awareness.
Once this is done it is important to keep your prospects' attention and eventually gain their trust. This means that instead of placing an ad and simply sitting back and hoping for a call, you create an ad that offers an informational pamphlet in
headline.
If
headline speaks directly to your target audience, they WILL call.