Taking ControlWritten by Paul Dillon
By Paul DillonAfter ten long years working as an IT Technician for two different companies I have finally come to my senses, I have realised that you cannot become financially independent by working for someone else. I am not bitter that it has taken me this length of time to “see light”, I am just glad that I have. I found a way of getting out of this rut, I went back to school, school this time was internet, subject is Internet Marketing. Over past couple of months I have been learning about how to market products online. Like everything else to be successful marketing products or services online you have to follow a system, there are steps you follow and important tips you learn. One of most important
| | Real Estate Values or Just Bad HabitsWritten by Meredith Gossland
There are several small businesses that retain hundred-year-old traditions, Hand-dipping chocolates, fresh flowers on every table in a restaurant,or mints and roses on a guest's pillow at a B&B. Loyal customers come to expect these little perks or tokens of quality in product and changing your traditions might mean loss of evangelical customers. These are unspoken signs of a companies value system and devotion to customer. Then there are traditions that are a little harder to explain.There are two curious habits in real estate industry that have always baffled me. They are age-old traditions and public has come to accept them as part and parcel of product. But are they a reflection of company values or just a couple of really bad habits? The first....Why do real estate agents put their picture on absolutely everything? Real Estate agents are there to sell houses, people come to agent as an expert in field, not because they have pretty hair or freckles. The image portrayed through these headshots is that of an egoistical, self centered, self serving person. I have asked many agents why they do it...the answers range from; The company requires it, to simple, I don't knows, to I need it to stand out from competition (If all competition is doing same thing, how does that set you apart?) There are many people who have their own businesses and are sole-propritors from hair dressers to contractors, pool cleaners, consultants and lawyers but they don't put their headshot all over everything that relates to their business. There could be reasons why they don't. One might be; that sending a message of conceit or self love is not best way to get customers. Yet another reason is that space on advertising comes at a premium,(especially if its in color most business owners think space on their advertising is better used for mentioning benefits and services. I think number one reason is aging. As people get older they become less and less satisfied with way they look, a little less hair, and few saggy chins, smile lines that have turned into furrows. Many real estate agents handle problem by not handling it, they just leave same picture on their business card for their entire 25 year career, a nice youthful look. New Clients visiting agent for first time are in for a shock!
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