Optimising your website for
search engines needn't be expensive for business owners. Many small or micro businesses simply don't have resources to pay for their own marketing department and find they need to conduct their own marketing.Search engine optimisation is very simple despite it appearing otherwise, and is a task any business owner can complete for themselves and achieve results; all it requires is dedication and time:
Firstly decide what search words people will be keying into a search engine to find you. A free trial at www.wordtracker.com can provide you with this information.
It may not be best idea to pick most popular words, because whilst you will have many search engine users keying in these keywords or phrases - you also will have plenty of competitors, making it harder for you to reach surface of search engines.
You may want to aim at second or third most popular terms, or try and be very specific with your keywords, and make a niche for yourself.
Search Engine Optimisation Work Tasks
These will unfortunately need to be completed on a weekly/monthly basis, as search engine optimisation is an ongoing process. No sooner have you reached top of search engines you could easily slip down them again as your competitors double their efforts to pull ahead of you; this forces you to continue your optimisation work for long term to stay ahead of game.
1. Link Building
You need to build a good number (as many as possible) of incoming links to your site; create a links page for your site and build reciprocal (swapped) links with other companies in same or similar line of business.
When you ask for links from other people you should ask that they use a link title that contains your keywords (but makes sense still), and then link this text to your website address.
The best links are from similar companies who have a good ranking themselves, and whose link will feature any of your keywords.
