Take a Bite of Doggie Treats Industry

By Stephen Bucaro

According to a poll by American Pet Association, over 13 million dog owners consider their dog to be their best friend. Over 28 million dog owners purchase Christmas gifts for their dogs. Almost 5 million celebrate their dog's birthday by giving them a special treat. I bet most dog owners give their dogs a treat every day!

Dog owners own a total of 61,542,900 million dogs. Many of those pet owners are looking for nutritious treats for their pets. They want treats made from fresh organic ingredients without preservatives or hard-to-digest fillers. The Pet Food Institute says sales of organic pet foods was $29.4 million last year. That's a lot of doggie treats!

You could make yourself a lot of money by taking just a small bite of that $29.4 million doggie treats industry. And if that doesn't get you drooling, there are about twice as many cats that can eat same treats. The healthy pet treats industry is growing at a rate of 13.8 percent annually. Chicken Doggie Treats

1 1/2 cup shredded cooked chicken 1/2 cup chicken broth 1 tablespoon soft margarine 1 cup whole wheat flour 1/3 cup cornmeal

Blend chicken, chicken broth and margarine. Then add flour and cornmeal. Knead and roll dough to 1/4 inch. Cut into one-inch pieces and place on an ungreased cookie sheet. Bake at 350 degrees for 20 minutes. Makes 18 biscuits.

A nice thing about pet food business is that you are not subject to same health department inspections that you get with human food. However, you still need to maintain a clean working environment and provide a fresh product if you want your company to develop a good reputation.

You need to be aware that certain food items are toxic to pets - for example: apple seeds; apricot pits; avocados; coffee; tea; chocolate; most nuts; mushrooms; onions; potatoes; rhubarb leaves; salt; and yeast dough.

A HARE one day ridiculed short feet and slow pace of Tortoise, who replied, laughing: "Though you be swift as wind, I will beat you in a race." The Hare, believing her assertion to be simply impossible, assented to proposal; and they agreed that Fox should choose course and fix goal. On day appointed for race two started together. The Tortoise never for a moment stopped, but went on with a slow but steady pace straight to end of course. The Hare, lying down by wayside, fell fast asleep. At last waking up, and moving as fast as he could, he saw Tortoise had reached goal, and was comfortably dozing after her fatigue. Slow but steady wins race. ("Aesop"s Fable")

Are you aiming for a fast finish like Hare in Aesop's Fable?

Are you also letting someone else set your business goals for you?

Are you measuring your success by anothers standards?

Think about it for a second...