Take Your Publicity National to Grow Your Financial Planning PracticeWritten by Ned Steele
Think that you aren't big enough for national media coverage? Says who? Certainly not USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.
When your media confidence and experience grow, consider branching out to a larger audience than just your hometown or targeted industry.
To go national, you may want to consider using lists and directories where you can search for what media to go to, and learn best way to reach them.
There are three kinds: free web-based links to hundreds of media, (like kidon.com or Newslink.org), published directories, CDs, and subscription web sites (like Bacon’s and Burrelle's) and customized, low-cost lists from brokers or similar providers. Your local librarian will be able to help you, too.
Publicity: Five Tips for Calling a ReporterWritten by Ned Steele
Always ask, “Is now a good time?”
Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after “hello” shows reporter you’re sympathetic to her needs. It also ensures your pitch gets heard when reporter is devoting proper attention.
Your goal: attract
In your first contact with a reporter, don’t come off like a talking encyclopedia. Your job now is to attract and interest them – not to deliver whole story yet. Keep it short and enticing.
Offer that reporter a nugget of information they need
The best way to get a reporter’s attention: put yourself in her shoes and ask yourself, “What do I know about my topic that would help this reporter do a better job or get a big story?”