Or maybe you're more sedate, more low keyed. It doesn't matter.

What matters is that people leave you thinking, "I just met a real person, a genuine human being, a positive honest spirit not trying to trick me to do anything."

All Hype Masters are missing boat when they try to take you where they want you to go. Whatever they build won't last.

Get real. Be honest. Tell your story and listen. Care.

You'll build a business. A real one with real people. And have fun doing it.

Play with dog on floor. Stand up blocks with kids. Share your past, tell your story. Listen!

You know type. "Make a million in your underwear"...."100,000 with no selling and no sponsoring"...."we build it for you"...yada yada.

But....why do we see so much of it? I don't think you can just shrug it off to "they don't know any better"....or "their values are lower". It's too prevalent. In fact some so called "gurus" teach it! You know ... "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.

Why?

Well....I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all ... anything goes ... advertising stage (not hard to find unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).

I also continued my normal "tell it like it is" .... "this is real truth" marketing habits in my usual locals.

What happened?

To my dismay hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach received usual steady but not "massive" performance.

The results? (pay attention kiddies...here's moral of story)